2008-07-31 21:03:02 -

- 50,000feet, Inc. Jack Sichterman President/CEO 212-253-8222, ext 223 sichterman@50000feet.com Officials from the City of Orlando and the Orlando Magic broke ground July 25th on the new $380 million downtown Orlando Events Center that will become the home of the NBA's Magic in the fall of 2010, while also competing to host major national events, concerts and family

shows. Creative agency 50,000feet has been leading the branding, positioning and communications efforts for the landmark project.

"50,000feet has been instrumental in our efforts to position the new Orlando Events Center as a great destination for our fans and as an elite opportunity for our potential sponsors and partners," said Alex Martins, Chief Operating Officer of the Orlando Magic. "Their work has not only driven our approach to the new center, it has also pushed us toward our goal to truly make the Magic a championship organization."

Since January 2008, 50,000feet has been leading the branding and positioning for the new center, including support of the naming rights and sponsorship efforts. The agency also led creative efforts to support sales of suites, premium seats and season tickets at the new center, including environmental design for the new venue's state-of-the-art Experience Center.

"At 50,000feet, we believe that strong brands are built from an integrated approach that includes every aspect of communications, from identity and advertising to interactive and branded environment," said Jack Sichterman, 50,000feet President and CEO. "Our collaboration with the Orlando Magic has been a successful one because they embrace this approach and their leadership and vision support it completely."

Besides the brand identity that will be announced soon, 50,000feet has developed several groundbreaking pieces ranging from a steel briefcase invitation to a 3-foot by 4-foot hard cover book that is among the largest marketing books ever published. They have also created traditional sports marketing communications including brochures, videos and a web site.

"The Magic are committed to the idea of doing something really special with the new Events Center, not just as a destination for Central Florida, but for the whole world," said Bryan Kriekard, Design Director at 50,000feet/Orlando. "They have pushed from day one for us to deliver world-class communications that position the new center as one of the best venues in all of sports and entertainment."

About 50,000feet, Inc.

50,000feet, Inc. is a full-service creative agency with offices in New York, Orlando and Chicago. 50,000feet collaborates with clients to deliver compelling communications across all media, including broadcast, print, direct and interactive. Learn more at www.50000feet.com.

Creative work in support of new $380 million Orlando Events Center
spans media from print and video to interactive and branded
environment.