2014-02-17 07:10:40 - Leading brands rely on OrionCKB to manage, measure and optimize their Facebook marketing campaigns
February 17, 2014 – Boston, MA – OrionCKB, a leading Facebook advertising agency, today announces incredible growth in the short time since the company launched. In January, OrionCKB doubled their Facebook advertising under management (AUM) from December, after closing 2013 with over 600% growth in AUM since the summer months. This is an achievement that’s rarely seen during the busy holiday season. As a result, clients were able to extract more value from higher ad impressions in the form of more sales, more downloads, higher quality leads and additional site traffic.
“Our team has greatly expanded the range of clients we work for and the amount managed over the past several months. I couldn’t be more proud of their performance," said
Managing Partner Scott Briggs. "If they keep this up for February, I’ve promised our group I’ll shave my head in March. This is a tall order, considering my love for hair products, so the team really wants to see this happen.”
Through channels like Facebook, advertisers are finally able to see a clear correlation between their advertising spend and the results they’re seeing. In the past, much of advertisers’ money has been spent on channels that are difficult to track such as television and outdoor advertising, or through unproven techniques on social media. These budget allocations are tough to justify, but as online advertising grows rapidly – and the tools available mature – clear ROI is becoming more attainable for companies of all sizes.
"Facebook itself is virtually a second internet,” said Managing Partner Carlos Cashman. “If you’re not advertising on Facebook or figuring out how to make it work for you, you’re missing out.”
OrionCKB was the first agency partner of Nanigans, one of Facebook’s top Strategic Preferred Marketing Developers (sPMD) and the only SaaS platform that measures, predicts and optimizes ad spend for lifetime value across social and mobile.
Armed with the power and flexibility of the Nanigans Ad Engine™ platform, OrionCKB provides a fully managed service that handles all of the complexities of advertising on Facebook. Predicting lifetime value to inform more intelligent and efficient media buying allows the company to present the right combinations of ad copy and creative to those most likely to take action at that time.
OrionCKB is a leading Facebook advertising agency. Headquartered in Boston, MA, OrionCKB was the first managed services partner of Nanigans, one of Facebook’s top Strategic Preferred Marketing Developers (sPMD) and the only SaaS platform that measures, predicts, and optimizes ad spend for lifetime value across social and mobile. The power and flexibility of the Nanigans Ad Engine, combined with OrionCKB’s fully managed service, handles all the complexities of advertising on Facebook for companies in Education, Lead Generation, Gaming, eCommerce, Travel, Entertainment, and Financial Services. For more information, visit www.orionckb.com.