2008-05-17 15:38:34 - Organic skin care and cosmetics brand, Lavera, has tapped Pierce Mattie PR (www.piercemattie.com) to head up their Beauty PR campaign in the U.S. As one of Europe's most revered organic beauty brands for the past 20 years, Lavera will receive maximum coverage and reach in high circulation publications, broadcast and online through Pierce Mattie's public relations campaign.

Lavera is a leader in the organic beauty industry and as one of the most award winning brands in Europe; their goal has always been to provide 100% natural cosmetics that work well regardless of skin type. Lavera is the only natural cosmetics manufacturer that offers a complete system of skin and body care specially formulated for allergy sufferers and

sensitive skin; all ingredients are plant based and paraben-free. With a complete line of cosmetics, skin and hair care, as well as products for the whole family, Lavera adheres to the strict guidelines for the Controlled Natural Cosmetics set by BDIH and all organic ingredients are tested and certified by the independent INAC Institute.

'We're thrilled to be partnering with this world-renowned brand. To be able to introduce Lavera to a larger market, helping them grown brand awareness and drive sales is an exciting public relations opportunity,' said Sonya Hartland, Executive Vice President at Pierce Mattie.

Lavera is available at Whole Foods, Longs Drugs and Wegman's, as well as, numerous independent natural product stores, spas and wellness centers. To learn more about Lavera please visit www.lavera.com or contact Pierce Mattie PR at 212-243-1431.

To find out what Pierce Mattie Public Relations can do for your brand, learn more by visiting www.piercemattie.com or by calling 212-243-1431(NY) or 323-469-5500 (LA).
About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie Public Relations remains the industry leader in communications for luxury beauty, fashion, home, health and fitness brands. With offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the celebrity world of Los Angeles. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistently outstanding results.