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- Reichert Communications, LLC Barbara Reichert, 415-248-0230 ext. 7012 barbara@reichertcom.com Quantivo, a pioneer in customer behavior analytics, today announced that Orchard Supply Hardware (OSH) has deployed Quantivo Retail, a SaaS (software-as-a-service) solution, to put the power of large-scale, dynamic customer behavior analytics directly in the hands of merchandisers. OSH merchants and marketers can quickly and easily understand customer

behavior to improve promotion effectiveness and increase sales without relying on the IT department or experts in statistics for analysis.

The Quantivo Retail service includes patented 'Affinity Analytics' capabilities that enable OSH marketers and merchants to quickly identify customer behavior patterns and answer tough questions such as: What was the overall effectiveness of my last promotion? What other items were purchased with products on promotion? Did customers return in the following weeks to purchase follow-on products? What is the profile of the customer who responded to the promotion and what will they most likely buy next? OSH marketers now have answers to these questions at their fingertips and can immediately take action by creating a new promotion or marketing to specific customers.

Quantivo's SaaS delivery model and Cloud Computing infrastructure enabled OSH merchandisers to begin using the service in just two weeks. There was no hardware to procure, no software to install and configure. OSH just sent their data to Quantivo to onboard into the Quantivo Affinity database. This on-demand service model provides the ultimate efficiency and flexibility for customers.

"We are thrilled to see retailers such as OSH empower their marketers and merchants to improve the response rate and overall effectiveness of their promotions by having a deep understanding of their customers' buying behavior," said Brian Kelly, CEO of Quantivo. "By combining our Affinity Analytics technology with a Cloud Computing infrastructure, we've created a game-changing analytics solution for retailers of all sizes."

Quantivo's unique Affinity Analytics technology provides a revolutionary way for business users to identify behavioral patterns pertaining to customer purchase preferences, promotion responses, buying trends and other customer behavior factors. Business users can perform Affinity Analytics whenever and as often as they like, therefore enabling dynamic decision-making and resulting in increased sales, tighter inventory management, improved campaign effectiveness and reduced customer attrition. With a Cloud Computing infrastructure, retailers can easily be up and running in time to leverage Quantivo to drive holiday traffic.

Quantivo's unprecedented 'train of thought' analysis capabilities allow OSH merchandisers to analyze customer behavior in a continuous fashion. Merchandisers can analyze product purchase combinations at any product, category, channel, or store level, and prove or disprove hypotheses in real-time. OSH marketers can also use Quantivo's 360 Finder to "tell me what I don't know." This feature produces an exhaustive search for all relevant affinities, uncovering new or disregarded patterns. These unique capabilities allow users to conduct more in-depth analysis with better precision than traditional BI solutions.

For more information and to download an audio Podcast of this news, please visit content.quantivo.com/podcasts/QuantivoPodcast_002_OSH.mp3.

About Quantivo

Quantivo is pioneering a fundamentally new approach to customer behavior analytics. The company's on-demand service and patented technologies empower business managers with deep and timely understandings of customer behavior at a fraction of the complexity, time, and costs required by today's solutions. With Quantivo, consumer-centric enterprises make impactful business analytics of rich, highly detailed data directly accessible to a wide set of business analysts and decision makers for applications such as merchandising and marketing optimization, purchase analysis, web analytics, fraud detection, and more. For more information, please visit www.quantivo.com.

Quantivo Retail Empowers OSH Merchandisers and Marketers to
Increase Sales with In-Depth Customer Analysis