2008-11-07 14:57:03 -

www.orcainteractive.com - For BCC (Press) Gennady Goryunov Manager of the Marketing Department BCC Company +7-495-258-8100 ext. 7114 ggoryunov@bcc.ru or For Orca Interactive (Press) Caroline Cohen Koteret Public Relations for Orca Interactive +972-3-575-5778 ext.113 caroline_c@koteret.com or Rebecca Mandel +972-3-575-5778 ext. 110 rebecca_m@koteret.com Orca Interactive Ltd., an innovation leader in providing IPTV middleware and applications and a Viaccess subsidiary, and BCC Company, a leading system integrator in Russia, have joined forces to deliver a wholesale IPTV solution across Russia. The highly customizable solution has already been deployed by the Russian regional incumbent operators North-West Telecom, Siberia Telecom and Southern Telecommunications Company, and Orca and BCC plan to continue marketing the new offering throughout Russia, thus opening up the currently isolated IPTV services

to the masses. The move also marks Orca's entrance into the Russian wholesale market, representing a new revenue driver for the middleware company.

The joint wholesale solution enables operators to generate new revenues by providing unique broadband access and TV services to their subscribers under their own brand (to other, local operators and service providers in Russia, who subsequently deliver these services). Each regional operator's service leverages TV channels, on-demand content, authentication and reporting that are sourced by a super-headend based in Moscow.

Leveraging Orca's scalable RiGHTv wholesale offering and open architecture, BCC Company is responsible for the implementation and maintenance of the solution and for service adaptation according to the various needs of different operators, including localized content, user interfaces, pricing and electronic program guides (EPG). The solution provides increased flexibility for diverse service scenarios using Orca's service delivery platform (SDP), ensuring overall compatibility with operators' systems, adaptability to various business processes and strong reliability and performance.

Michael Talov, BCC Vice-President, said: "BCC has wide experience in the field of development of innovative solutions, especially IPTV. Hardware-software basis of such solution makes the complex for providing a wide spectrum of multimedia services. Cooperation between BCC and Orca, as exemplified by the current effort to provide a multi-level wholesale IPTV solution, is focused on developing new operator services while leveraging commonalities in content, architecture and operations allowing our customers to provide innovative services while maintaining effective business solutions, which will result in qualitative new growth of the operator's business."

Sefy Ariely, Vice President of Sales and Marketing at Orca Interactive, commented: "Through our partnership with BCC we are looking forward to tapping the potential of the IPTV industry in Russia, a market that has remained in its infancy throughout the last few years. We are confident that the implementation of a cost-efficient wholesale IPTV solution, adeptly carried out by BCC and powered by our highly flexible, customizable platform, will offer operators in Russia with the architecture to effectively deliver IPTV to the masses."

For more information about BCC Company visit www.bcc.ru

For more information about Orca visit www.orcainteractive.com.

Customizable Triple-Level Wholesale Solution Deployed by
North-West Telecom, Siberia Telecom and Southern Telecommunications
Company to Deliver Broadband Access and Interactive TV Service
Infrastructure to Mass Market