2011-05-10 14:20:17 -

OrangeSoda : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. , a leader in localized online marketing (search, mobile, social), announced today that they are again working with Google and their AdWords pay-per-click (PPC) advertising program.

AdWords, Google’s main advertising product, was resold by over 100 resellers until April 2011, when Google made policy changes to increase the program’s transparency. Resellers like OrangeSoda were consolidated to include only the most transparent advertising partners that did not take exorbitant advantage of SMBs with mark-ups ranging from 40-60%.
OrangeSoda and other selected resellers keep markups to a maximum of 10-25% for the same services.

AdWords is an efficient and cost-effective way for businesses to advertise online. When users actively search for products and services, they see relevant ads at the

very moment they are looking for them.
OrangeSoda selects appropriate, targeted keywords to trigger the ads, manages bidding on behalf of local businesses, and provides reports on campaign performance. Businesses only pay when someone clicks on their advertisement.

Through their relationship with Google, OrangeSoda continues to build on its existing relationships with small- and mid-sized businesses and offer enhanced expertise, service, and value through the Google AdWords online advertising solution. With the advanced targeting options, customizable ads, and detailed reporting of AdWords, OrangeSoda’s sales force also brings transparency to online marketing. This helps OrangeSoda clients evaluate and maximize the performance of their cost-per-click advertising efforts.

“Google recognizes that many businesses with smaller budgets do not have the time or energy to effectively utilize AdWords. As a Google AdWords authorized reseller, OrangeSoda will help local businesses track and achieve positive results from their search engine marketing campaigns,” said Jay Bean, CEO and cofounder of OrangeSoda. “Our management group has hundreds of years of combined online marketing experience, going back to 1999. Our alliance with Google, combined with our technology, further enhances the value we offer our SMB clients.”


About Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia.

For more information, visit www.google.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .


About OrangeSoda

Founded in 2006, OrangeSoda offers online marketing to local businesses by utilizing a unique blend of intelligent service and simple technology. OrangeSoda provides the best return on marketing investment, by blending social, mobile and search with insider analytics on how consumers use the Internet to find local business offerings. With its proprietary advertising technology and service platform, OrangeSoda enables its partners, including CityGrid Media, YPG, and Freedom Communications Inc., to provide the best social, mobile and search services to their customers.

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