2014-08-14 13:27:48 - We’ve tied in figures released by Mintel anticipating a 14% increase in online sales this Christmas with our own data indicating significant increases in the number of customers searching and buying online using mobile devices. The following article provides comment and advice from Gareth Morgan, director of Liberty Marketing. Please feel free to use the info as you wish.
Online Retailers Need to Be Mobile
As retailers start planning for the Christmas season, online sales are expected to rise by about 14%, to an estimated £4.7bn according to research agency Mintel, with a quarter of shoppers planning to buy more on the internet this Christmas.
Digital marketing agency Liberty Marketing is advising online retailers to make sure they include specific marketing activities for mobile devices when planning their seasonal campaigns.
Analysing the online buyer behaviour of their clients’ customers, the online marketing specialists have reported on average an increase of over 22% in the number of mobile sales across all retail industry sectors over the last 12 months.
Mobile search trends have also increased. Liberty recently worked on a project and used
Google data to identify search trends within the air travel market. Some significant stats for Quarter 2 of 2014 showed that whilst desktop queries declined by 4% against the same period in 2013, mobile searches grew by 35% and tablet ones were up by 20%.
Gareth Morgan, director of Liberty Marketing explains, “The use of mobile technology has significantly increased over the last three years. Google and other search engines are now able to identify the device being used and serve up a different user experience to accommodate. Retailers need to take this into account when planning their online marketing and include a mobile optimised shopping experience and brand consistency from one device to the next, including desktops, smartphones and tablets. “
Overall, online sales will only account for just 13% of all retail sales and it is anticipated that those retailers who combine their online marketing activities with a high street presence will benefit the most.
ENDS, 13th August 2014
For more information, please contact Matt Trevett on 07944058568 or email email@example.com
Photo attached : Gareth Morgan, director of Liberty Marketing
Notes to Editors
About Liberty Marketing:
Liberty Marketing is a specialist digital marketing agency that helps brands across the UK promote themselves in the search engines and on social media sites. They are just one of a few agencies to be granted Top Tier Partner status with Google in the UK.
They help organisations of all sizes increase their online sales, from exciting new tech start-ups to established fashion and beauty brands like Fiorelli and Benefit Cosmetics.
Liberty are proud to now be one of the largest digital marketing teams in the UK, employing over 30 experts from our base in Cardiff. So far in 2014, they have moved into a large open-plan office, gained Investors in People and been named the FSB’s Most Innovative Business in Wales. www.libertymarketing.co.uk