2013-09-27 09:05:44 - Managing your reputation both online and offline continues to become a more complex challenge for individuals and businesses across the globe.
When doing business online, there is nothing more painful than to hear that a potential customer Googled your company or personal name and will not be doing business with you because of what they read online. Your business’s reputation is key to your success. Negative information and a poor online reputation does adversely affect your ability to make a profit in today’s competitive economy.
Why online reputation management companies are important
For businesses that do sell their products and services online, it is important to ensure that your investors, customers and potential customers feel that your business is ethical and stands behinds your products. Managing your corporate reputation online takes consistent and proactive work that is often best accomplished by professional
reputation management companies that have the tools and expertise necessary to help your reputation thrive.
Even businesses that do not focus their primary sales efforts online must maintain a healthy and positive reputation. Studies show that nearly two-thirds of individuals search for information online prior to making a purchase. The information they seek is not just regarding available products, but also about the reputation of the businesses offering products for sale. If your reputation shows that you don’t respond to customer complaints, or that your products are inferior or your pricing is higher than your competition, you can suffer from a loss of sales and revenue. Thankfully there are online reputation management companies to manage and build reputation in positive way.
What online reputation management companies do?
Online reputation management companies consistently monitor the online comments across the web. During every moment of the day individuals can be harming corporate reputations online; constant monitoring is essential. In addition, online reputation companies can recommend and push positive information, positive testimonials and other information that boosts an organization’s reputation to outweigh the negative content and information found online. Additional tactics include the release of positive press releases, an increase presence in answering negative comments in blogs, forums, and other locations. Proactively having a team of customers and corporate reputation professionals that consistently blog and participate in online forums that reflect positively on organizations is one way to lessen the effect of negative information, and draw an overall more favorable online reputation.
Next is to find all negative information about the business that is lurking on the internet. Once the negative information is found, it can be dealt with in a number of ways. Information may be removed by request to the owners of the websites where the information resides, or positive campaigns may be launched to counteract the negative information. In some cases, simply responding properly in forums and blogs can help boost the reputation of the business. It is also important to point out that negative reviews gives corporations the opportunity to work with the reviewers on challenges they may be facing with their products, services, or technical assistance. Some complaints and negative information can be effectively handled in this manner.
There are also other tactics that are considered somewhat less ethical. These include the creation of fake blogs under an assumed identify that counteracts negative posts and information. Some online reputation management companies offer these services in addition to monitoring and what are considered white hat reputation management tactics to help business reputations.
It will also be important to manage your reputation by monitoring the internet buzz about you. Online reputation management (ORM) is an important key to improving your company’s customer service and/or your public image. This practice may consist of something as simple as keeping track of your keyphrases’ rankings or subscribing to RSS Feeds and downloading ORM software.