2013-05-06 14:23:39 - • Salalah, Oman’s southern capital, sees record tourism arrivals & investment
May 6, 2013
Arabian Travel Market, Dubai, UAE - Salalah, Oman’s southern capital, is seeing record tourism investment and visitor arrivals with International Air Transport Data (IATA) showing a 25 per cent rise in air passenger arrivals in 2012. This summer sees a boost in non-stop services from Muscat, the United Arab Emirates and Qatar.
His Excellency Ahmed bin Nasser Al Mahrizi, Oman’s Minister of Tourism said, “Salalah is undergoing a remarkable transformation from a seasonal destination associated with the Salalah Tourism Festival to the year-round destination of choice for leisure, nature and adventure travel from the GCC. It is a unique and beautiful part of Arabia with a temperate climate year-round. Improved air services are stimulating travel demand and investment
in new accommodation and services. The tourism outlook for Southern Oman is very exciting.”
The coming summer sees the largest ever increase in air operating capability to Salalah with:
• Oman Air increasing flights from Dubai and Muscat
• Starting from May 23, FlyDubai will commence 4 Boeing 767 services per week from Dubai
• Air Arabia increasing to 6 flights per week from its main operation center in Sharjah
• Qatar Airways launching 4 Airbus A320 services per week from Doha on 23 May, 2013
• These services will deliver an additional 1,600 seats per week approximately
The Ministry believes improved connections to the Dubai and Doha mega-aviation hubs will accelerate Salalah’s position as a year-round leisure, nature and adventure market for GCC and international travelers. Salalah is a popular destination for northern winter charter flights from Sweden but the expansion of Air Arabia’s profile and the entry of FlyDubai and Qatar Airways are expected to increase travel demand from wider network source markets. In this regard, as part of its inaugural service to Salalah, Oman’s Ministry of Tourism and Qatar Airways are co-sponsoring the largest ever European trade and media familiarization tour to Salalah.
“The Ministry will lead the formation of a Destination Salalah Campaign Committee. It is vital to involve Salalah’s tourism stakeholders in the review and development of destination branding, trade and consumer campaigns and work collaboratively to maximize marketing benefits,” added His Excellency, Minister Al Mahrizi.
The high profile 2013 Arab Aviation and Media Summit hosted by Air Arabia will take place in Salalah from 2 to 3 June, 2013. The Summit is expected to attract around 150 delegates.
On the development side, resorts by Rotana, Movenpick and Club Med totaling 1,232 rooms (4-5 star) are due to open in 2014.