2008-09-29 20:09:02 -

www.oco-inc.com - Oco, Inc. Kristin Hambelton, 781-810-2554 khambelton(at)oco-inc.com or Pardes Communications, Inc. Diane Pardes, 781-652-8059 dpardes(at)pardescommunications.com Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence (BI) and data integration solutions, announced today that it has significantly expanded its market development team, appointing Jeff Barovich vice president of sales; and Steve Morandi, vice president of industrial

and manufacturing solutions. Barovich is responsible for the overall direction of the company's sales activities, and Morandi will lead the growth of Oco's BI solutions for industrial and manufacturing markets. The new appointments reflect the heightened demand for Oco's BI solutions as the market for SaaS-based BI solutions continues to gain momentum in a broad base of industries worldwide.

"BI is becoming a necessity for companies looking to gain better insights across their businesses in order to operate more efficiently and cost-effectively," said William Copacino, president and CEO, Oco, Inc. "Jeff and Steve bring tremendous expertise to Oco and will help us broaden our reach to the growing base of companies interested in achieving business benefits and rapid ROI through business intelligence."

Barovich brings 20 years of sales and sales management experience to Oco. Prior to joining the company, Barovich was vice president of sales at Cymfony, a market-influence analytics company and a division of TNS Media Intelligence. At Cymfony, he doubled revenue and added 90 new accounts by building a team and establishing a successful lead generation to client acquisition processes. Before Cymfony, he spent six years at Forrester Research driving revenue by increasing retention and account penetration through a strategic account development process. Prior to Forrester, Barovich worked for IMPAX, a sales training and consulting company, helping organizations such as D&B, American Express, CIGNA, and IBM develop strategies and skills for selling to senior-level executives.

Morandi has more than 22 years of experience in senior-level positions for manufacturing and high technology companies. During his 17-year career at General Electric, he held senior-level positions including director of worldwide customer support at Aircraft Engines and he was a Six Sigma Master Black Belt. Additionally he was a partner of ServiceEdge Consulting, where he led new business development, services offering design & deployment and client relationship initiatives. Prior to ServiceEdge Consulting, he was vice president of enterprise collaboration solutions for Parametric Technology Corporation.

Oco's appointment of new vice presidents follows the company's launch of new BI solutions for the manufacturing marketplace earlier this year, as well as a partnership with Business Objects, in which Oco was named strategic go-to-market solution provider for Business Objects Business Intelligence OnDemand. This year Oco has received recognition for its innovative BI solutions by leading industry experts, such as AMR, a leading market research firm, which named Oco as one of the top five BI vendors to offer all the key components of a BI architecture for retailers, in a report published in the spring.

About Oco, Inc.

Oco's business intelligence solutions provide essential business visibility, delivering an integrated set of actionable reports and key performance indicators (KPIs) from multiple data sources to any user in just weeks. Oco's comprehensive solutions dramatically reduce the timeframe, cost and risk of traditional business intelligence implementations with deployment on a fixed-cost, fixed-time basis and a money-back guarantee. For more information about Oco, please visit www.oco-inc.com.

All company and product names mentioned herein may be trademarks or registered trademarks of their respective companies.

¶ Expansion Reflects Growth of Oco and Increased Use of SaaS-Based
Business Intelligence Solutions