2009-10-16 17:09:01 -

ObjectiveMarketer today announced public availability of its service to small and large companies who need to create, manage, monitor and measure social-marketing efforts on websites such as Twitter, Facebook and YouTube. The company has been in private beta with invitation-only access for six months, and has attracted several innovative customers, including Fortune 500 companies, NGOs and several public relations and advertizing agencies. Starting today, the service is available by going to objectivemarketer.com : .

ObjectiveMarketer offers a highly efficient and effective dashboard integrating Twitter, Facebook and special features that help improve the impact of online communication, identify important influential people and promote a variety of company-branded blogs and Websites. This social-marketing platform allows businesses to.



- Create “campaigns” for individual

people, products, services, promotions, or events and receive near real-time results showing how many times your shared links are being “clicked to view”
- Simultaneously post and schedule tweets/information to multiple Twitter accounts and Facebook Fan Pages, using multiple group and individual accounts with review workflow
- Pull external RSS feeds from blogs and news releases into select campaigns to reach Twitter and Facebook communities
- Create and deploy landing pages using patent pending technology that allows a company’s brand to appear on any link shared through ObjectiveMarketer
- Monitor the effectiveness of campaigns and identify top influencers and amplifiers for brand on Social Channels


According to Guy Kawasaki, advisor and longest user of the product, “There is no better tool for Twitter-based marketing than ObjectiveMarketer.” He added, “It enables me to do things with Twitter that most marketers only dream of.”

Greg Hay from Federated Media adds, “I love the product.” ObjectiveMarketer is working with Federated Media to offer a customized service to their clients.

ObjectiveMarketer enables a social-marketing team to efficiently work together. “I've used ObjectiveMarketer from day one to manage my client accounts and have never looked back. Every time I log on there is a genius new update and it's always getting better. I can't imagine Tweeting without ObjectiveMarketer," says Cory Rosenfield, President of Social Media Agency InfiniteSM in Canada.

David Szetela from Clix Marketing, adds: “I’m really enjoying Objective Marketer : . It is an essential application for direct marketers, reputation managers, and social media marketers/agencies.”


New ObjectiveMarketer users are eligible to get a free 30-day trial by signing up on the website. Email info@obectivemarketer.com : mailto:info@obectivemarketer.com or check objectivemarketer.com : for more details about the services offered and different levels of engagement.

About ObjectiveMarketer


ObjectiveMarketer, based in Redwood City, CA, provides a web based solution for creating, managing, and measuring social marketing campaigns. Amita Paul founded the company in 2009 to meet the growing need of marketers to tap the power of Twitter, Facebook, Pages, and other social media channels. Guy Kawasaki and Marylene Delbourg-Delphis are advisors. To contact ObjectiveMarketer, go to objectivemarketer.com : or email info@objectivemarketer.com : mailto:info@objectivemarketer.com .



ObjectiveMarketerAmita Paul, 650-576-1017 amita@objectivemarketer.com : mailto:amita@objectivemarketer.com