2009-12-02 20:48:09 - Gorgeous website design graphics may pull customers in briefly, but without relevant content, those potential customers (and their dollars) may quickly wander elsewhere.

West Islip, NY October 8, 2009

No Pun Intended, specializing in website design, creates online and offline visual experiences that pull those customers in and keep them.

Noel Wiggins, owner of No Pun Intended, has more than ten years of website design experience with award-winning organizations. When working with clients on a website design, he emphasizes the importance of the organization’s active involvement in providing up-to-the-minute, fresh content that encourages customers to engage.

Although clients may be tempted to rely on “stock” brochures or stale website content, Wiggins can demonstrate how much higher the client’s return on investment can be when they are focused on keeping the content updated. “Using old content when launching a new marketing piece can measurably compromise its

effectiveness,” says Wiggins.

Small business owners know they must adjust to customers’ changing needs. Products and services change to adapt. The materials (offline and online) that customers consult when making choices must adapt too. “Why would you want to invest in a new website design project that caters to the desires of your past customers instead of showcasing the benefits of your new products or services to potentially new customers?” Noel adds.

Wiggins encourages business owners and employees who share a passion for their product or service to “start a planned, deliberate writing strategy to help increase sales leads.” By committing their experiences, ideas for new products, and concepts about long-term plans to paper, they create an invaluable “idea vault.” Wiggins says, “There is no time like today to start a writing habit. The benefits far outweigh the pain. I have committed to writing at least 15 minutes every morning. Sometimes I find that two hours have elapsed! I encourage all business owners and employees who love what they make or do to make a habit of writing about it (without letting grammar and spelling get in the way). Just write.”

Using the “idea vault” created internally, professional website designers and professional copywriters can help elevate raw material to a level beyond a client’s imagination, by incorporating knowledge of the factors that intrigue potential customers and turn them into ambassadors. A professional website designer can put life into content with visuals that will result in a marketing piece that you can feel proud of, and that will effectively drive new clients to your business.

Wiggins points out, “For the past few months I have implemented a strategy of writing for blogs, press releases and website updates. I have seen a dramatic spike in quality traffic to my website that has turned into substantive leads, and an accelerated acquisition of new customers.”

For more information, please visit: www.nopun.com or check us out on twitter twitter.com/noel4nopun or Facebook www.facebook.com/pages/nopuncom-a-professional-graphic-design-st ..