2013-09-04 11:35:59 - 33% more likely to buy Nokia in the future; 25% of Blackberry users consider switching
4 September 2013 - The news that Microsoft is buying Nokia’s mobile phone business has been hailed as a positive move by existing Nokia users, according to a new survey. One third (33%) of Nokia handset owners said they are more likely to buy from the combined company in the future, while just 3% said they were less likely to purchase. 25% of Blackberry owners were more likely to switch to Nokia following the deal.
The survey of 1000 UK adults was conducted by rapid online survey company Usurv on 3rd September 2013. It reveals that users of other mobile phones are more wary of the Microsoft acquisition, with just 17% overall saying they’d be more likely to choose a Nokia
in the future - while nearly half (47%) said it hadn’t changed their views either for or against the brand. 11% said they were less likely to buy from a Microsoft-owned Nokia.
Female Nokia users were most positive about the deal, with 37% more likely to purchase a new handset from Microsoft, against 29% of male owners of the Finnish handset.
How likely are you to consider buying a Nokia phone in the future?
• Existing Nokia owners - 33% more likely
• Blackberry owners - 25% more likely
• Apple iPhone owners - 16% more likely
• HTC owners - 15% more likely
• Samsung owners - 11% more likely
Commenting on the findings Guy Potter, research director at Usurv said: “While it is early days, consumer reaction to the Microsoft/Nokia deal seems to be broadly positive, particularly amongst existing users and owners of Blackberry handsets. However the vast majority of consumers are adopting a wait and see attitude, looking to see the details of future handsets before committing themselves to switch to Microsoft.”
Usurv conducted an online poll of 1000 UK adults on 3rd September 2013.
Usurv (www.usurv.com) is an internet company which has developed a self-service online survey platform that delivers the fastest, most cost effective method of running short online surveys. Initially available in the UK, it has opened up the market for this kind of quantitative research by making it accessible to small businesses for the first time, as well as providing a more efficient, faster solution to traditionally heavy users of research such as major brands, marketers and PRs.
The company’s key differentiators include its easy-to-use, real time approach to asking survey questions across a network of affiliate partner sites and its high survey completion rate (around 30 per cent). These factors enable Usurv to deliver meaningful results in close to real time (as little as one hour for 1000 responses) at a fraction of the price of traditional offerings, without sacrificing quality.
Unlike existing online research, such as omnibus surveys, Usurv offers a flexible, easy-to-use service in which individual questionnaires of up to five questions can be created and scheduled to run immediately or at a specific time in the future.
The company was established in the UK in January 2012 by a team that includes successful online entrepreneur, Martin Bysh, and experienced market research director, Guy Potter. It is based in London and is privately held.
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