2009-11-09 05:52:10 - Seattle Biz Coach Terry Corbell explains how football provides good examples for branding, marketing, and customer service.

Football stars provide great metaphors for key ingredients leading to business profits, according to Seattle Biz Coach Terry Corbell (www.bizcoachinfo.com).

“It’s important to capture emotions for marketing to work,” says Mr. Corbell. “Success in today’s economy results from execution, hard work, and good customer service."

As examples, he writes about former football stars Shaun Alexander, Terry Bradshaw, Lynn Swann, John Stallworth, and

Jack Youngblood.

He also cites four reminders in online marketing.

And, The Biz Coach also explains why low prices have prompted fast food companies to lower prices.

But he says successful companies will target five customer emotions and value perceptions for repeat business.

For full details, visit his column is entitled, “NFL Heroics: Great Metaphors for Business Success,” at www.bizcoachinfo.com/archives/1938.

The profit professional has provided confidential business solutions for Seattle-area companies ranging from high-tech to professional service firms, and for the public sector since 1992. As managing member of CMS Associates LLC, www.cmsassociatesllc.com, he is developer of The CMS Approach, which solves the two salient, complex issues impacting profits:

1. Competitive marketplace forces.
2. The internal factors that impede the control of costs, performance and quality.

The Biz Coach is also published on the Money News page at www.kirotv.com/sponsors/16850870/detail.html. KIRO is the "2009 National Edward R. Murrow Award Winner for Overall Excellence."

New York Times columnist Brent Bowers featured him twice in 2008.