2009-11-10 14:34:10 -

nFinanSe Inc. (OTCBB:NFSE) ( www.nfinanse.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) today announced it will be launching its new Visa® Reloadable Prepaid Debit Card in Winn-Dixie Supermarkets in December 2009.

As shown, the new, deep gold card and stylish metallic blue packaging present a bold, striking, yet elegant effect, and has been designed to attract the eye of a consumer as she approaches a retail store display fixture. The card and packaging were designed by Fifty Eight Advertising, an Atlanta-based advertising firm.

Mike Gustafson, Creative Director for Fifty Eight Advertising, said, “We wanted to design packaging that was sleek and aesthetically pleasing yet, we wanted it to `pop' when you saw it on the retail display fixture. We decided to achieve this by developing a

modified-monochrome look which highlights two key focal points – a $3 retail sales price, which we believe to be the lowest in the marketplace, and the Visa logo.”

The Company also stated that another objective of its new Visa Reloadable Prepaid Debit Card packaging design was to improve the transparency of fees for consumers.

Jerry R. Welch, Chairman and Chief Executive Officer of nFinanSe, said, “We have worked hard to bring a consumer friendly approach to the prepaid card industry and have been a leader in establishing ‘best practices’ such as low fees and free 24/7 customer service – and now extending that leadership to drive more transparency of associated fees for consumers.”


The Company’s new Visa Reloadable Prepaid Debit Card will feature what the Company believes to be the best overall pricing in the marketplace at this time. The new card will sell for $3 at retail stores and will not charge the consumer any fees on purchase transactions. It will have a low $2.95 monthly maintenance fee for an unlimited number of purchase transactions and will allow consumers to load additional funds for only $2.95. The Company’s Visa Reloadable Prepaid Debit Card will charge a customer $1.50 to withdraw funds at an ATM but will offer free direct deposit of payroll, free receipt of bank transfers to the card, free live customer service in English and Spanish and free cell phone text message alerts with purchase and balance information after each transaction.

Furthermore, all major fees will be clearly displayed on the packaging so that consumers will be able to discern the costs of carrying an nFinanSe Visa Reloadable Prepaid Debit Card and will be able to compare it to any competing product. Mr. Welch continued, “We are proud of the positioning of our product to the consumer and we encourage them to compare our pricing and features to that of our competitors. Our industry is still in the early stages of development and we believe that as many as 100 million adults have a need for a reloadable prepaid card.

Accordingly, we have designed our card for mass appeal and are focused on creating trial and usage for our product through our aggressive pricing.”


About nFinanSe Inc.


nFinanSe Inc. (OTC Bulletin Board: NFSE) is an innovative financial services company and provider of stored value and prepaid card solutions headquartered in Tampa, Florida. nFinanSe has developed the nFinanSe Network™, a secure, reliable value load and activation platform that connects with retail merchants and other value load stations located throughout the United States. For more information, visit www.nfinanse.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

This card is issued by Palm Desert National Bank pursuant to a license from Visa U. S. A., Inc.

“Safe Harbor” Statement under Private Securities Litigation Reform Act of 1995


This press release contains certain forward-looking statements based on nFinanSe Inc.’s, or, the Company’s current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements include statements regarding the Company’s expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” and “would” or similar words and include statements regarding the anticipated benefits of the Company’s products and the anticipated retail roll out of the Company’s products. Forward-looking statements in this release are based on information available to the Company as of the date hereof. The Company’s actual results may differ materially from those stated or implied in such forward-looking statements due to risks and uncertainties associated with the Company’s business, which include the Company’s ability to execute its business strategy and the other risk factors disclosed in the Annual Report on Form 10-K for the year ended January 3, 2009 on file with the Securities and Exchange Commission. The Company assumes no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.

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nFinanSe Inc., TampaClare J. Morgan, 813-367-4400 cmorgan@nfinanse.com : mailto:cmorgan@nfinanse.com