2013-03-18 14:02:56 -
Southfield, Michigan, March 18, 2013.NASCAR(®) Sprint Cup driver Kevin Harvick
will continue his popular monthly #ChampionChat social media dialog series
tomorrow night at 7 p.m. E.T. The spokesperson for Federal-Mogul's (NASDAQ:
FDML) iconic Champion(®) brand of spark plugs, wipers and chemical additives,
Harvick finished 18th in yesterday's Food City 500 at Bristol (Tenn.) Motor
Speedway and will compete in this weekend's Auto Club 400 at Auto Club Speedway,
The innovative #ChampionChat series enables racing fans and other members of the
Champion community to chat live with Harvick via Twitter and TweetChat.com and
post video-based questions through the VYou.com conversational video Website.
The driver of the No. 29 Budweiser Chevrolet will answer questions for a full
hour - from 7 to 7:30 p.m. through Twitter and TweetChat.com and from 7:30
p.m. at VYou.com. To ask a question, simply log on to TweetChat.com or Federal-
Mogul's @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end
of each tweet.
"Our monthly chats give thousands of fans the opportunity to connect with Kevin
on a one-to-one basis, and the number of participants grows with each session"
said Federal-Mogul Brand Strategy Manager Jessica Wynn. "Kevin offers a
fascinating behind-the-scenes look at Cup racing as well as insight to his
career and family. He really enjoys these opportunities to connect with fans in
this ever growing community."
As official Champion spokesperson, Harvick participates in a number of
grassroots initiatives designed to connect the brand's latest "Performance
Driven(TM)" technologies with a new generation of consumers. Among these is the
popular "Search for a Champion" racing sponsorship contest, which this year will
award a total of $125,000 to 15 grassroots racers. Voting for the $50,000 grand-
prize sponsorship continues through March 24 at www.AlwaysaChampion.com, and
Harvick will announce the winner on April 2.
For more information concerning Champion products, please visit
Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of
products and services to the world's manufacturers and servicers of vehicles and
equipment in the automotive, light, medium and heavy-duty commercial, marine,
rail, aerospace, power generation and industrial markets. The company's products
and services enable improved fuel economy, reduced emissions and enhanced
Federal-Mogul operates two independent business segments, each with a chief
executive officer reporting to Federal-Mogul's Board of Directors. Federal-
Mogul's Powertrain Segment designs and manufactures original equipment
powertrain components and systems protection products for automotive, heavy-
duty, industrial and transport applications. Federal-Mogul's Vehicle Component
Solutions Segment sells and distributes a broad portfolio of products through
more than 20 of the world's most recognized brands in the global vehicle
aftermarket, while also serving original equipment vehicle manufacturers with
products including braking, chassis, wipers and other vehicle components. The
company's aftermarket brands include ANCO(®) wiper blades; Champion(®) spark
plugs, wipers and filters; AE(®), Fel-Pro(®), FP Diesel(®) Goetze(®), Glyco(®),
Nüral(®), Payen(®) and Sealed Power(®) engine products; MOOG(®) steering and
suspension parts; and Ferodo(®) and Wagner(®) brake products.
Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people
in 34 countries, and its worldwide headquarters is in Southfield, Michigan,
United States. For more information, please visit www.federalmogul.com.
# # #
Drew Shippy (330) 688-3500
Jim Burke (248) 354-4530
Kevin Harvick :
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Source: Federal-Mogul Corporation via Thomson Reuters ONE