2009-12-10 17:20:20 - Fast Market Research recommends "Malaysia Telecommunications Report Q4 2009" from Business Monitor International, now available

Malaysia's operators are increasingly focused on data-led strategies as a means of combating the fall in ARPU rates they are experiencing. Third-ranked DiGi is building momentum by investing greater energy into offering a service-oriented strategy. The operator is looking to personalise customers' experiences as a means of getting customers to spend more on its network, while launching a number of content-heavy applications in the process. This marks part of its preparation towards developing its 3G network, which is to receive over MYR300mn in 2009. Despite 3G licenses having been awarded in 2005, the Malaysian 3G market has yet to truly see commercial success. However, market leader Maxis Communications and second-ranked Celcom have also announced investments aimed at 3G over this

and subsequent years, and with DiGi now expected to join, we believe that competition in the sector will intensify. While our newly introduced section on mobile content illustrates that SMS continues to be the most popularly accessed form of non-voice service, with Malaysia third-ranked in the region in terms of SMS volumes, behind the Philippines and Indonesia, growth in mobile ringtones and gaming have yet to truly take off. Ringback tones continue to be the most accessed form of mobile ringtones, while mobile gaming content is flooding the market via Chinese developers. Further to this, mobile broadband is one the rise, with Celcom claiming to be the country's No1 service provider and announcing a 43% market share in the quarter with regard to its mobile broadband subscriber base to total of 179,000, and up from 125,000. In light of the inclusion of new sections to this report, we have left our fixed-line and internet market data analysis sections stagnant and will provide a full update in the following quarter. We have made upward changes to our mobile forecast for 2008, with the market showing robust growth, despite the maturity of the market. There were 26.162mn mobile subscribers in September 2008, revealing 1.1mn net additions in the quarter, recovering from the 167,000 net loss experienced in Q208. With the market resuming its traditionally strong growth, BMI expects 27.361mn subscribers, a penetration rate of a little over 101%. The market will continue to expand, but at a slower rate, over the next five years to end 2013 with a penetration of 124.7%. Meanwhile, Malaysia retains its sixth place position in our Business Environment ratings despite reporting that it had a lower overall telecoms score. This was a result of the continued rising maturity of the telecoms market, led by its mobile sector, while broadband subscriptions also rose steadily, offsetting the declines being experienced in the fixed-line market. However, the country's openness to external risk factors, largely through its heavy export-based economy, has meant we have also revised down our 2010 growth forecast from 4.6% to 3.2%.



Partial Table of Contents:
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Executive Summary - SWOT Analysis
Table: Malaysia Fixed-Line And Broadband SWOTTable: Malaysia Mobile SWOT - Malaysia Political SWOT
- Malaysia Economic SWOT
- Malaysia Business Environment SWOT
- Business Environment Rankings
- Asia
- Malaysia
Table: Asia Telecoms Business Environment Rankings - Industry Forecast Scenario
- Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts - ARPU
Table: Telecoms Sector - Mobile ARPU - Historical Data & Forecasts (MYR) - Fixed Line
Table: Malaysian Telecoms Sector - Fixed Lines - Historical Data & Forecasts - Internet
Table: Malaysian Telecoms Sector - Internet - Historical Data & Forecasts - Market Data Analysis
- Mobile Overview
Table: Malaysia Mobile Market, Q109 Table: Malaysia Mobile Net Additions, Q109 - Subscriber Mix
- ARPU
- 3G
- Mobile Contracts
Table: Mobile Contract Wins, 2008-2009 - Mobile Content
- Regional Outlook
Table: Asia VAS Market By Service (US$bn) - Country Outlook
- SMS
- Mobile Broadband
- Mobile Payment/Banking
- Ringback Tones/Mobile Music
- Mobile Gaming
- Value-Added Services Timeline
Table: Selected VAS Services Launched, 2008-2009 - Mobile Operator Data
- Malaysia Mobile Market Overview
- Maxis Communications
- Celcom
- DiGi
- Fixed Line
- Internet & Broadband
- National HSBB Project
- WiMAX
- Fixed-Line & Broadband Developments
Table: Wireline Developments, 2008-2009 - Regulatory Environment
- Malaysia: Regulatory Bodies And Their Responsibilities
- Legislation
- Licensing
- Mobile Number Portability
- Regulatory Developments
- Competitive Landscape
- Competitor Analysis
Table: Key Players - Malaysia Telecoms Sector Table: Selected Operators - Financial Indicators, 2003-2008 (US$mn) - Company Monitor
Table: Alcatel-Lucent Revenues By Service Type (EURmn) Table: Alcatel-Lucent Revenues By Region (EURmn)Table: Alcatel-Lucent - A Selection Of Major Contracts - Selected Profiles - Operators
- Telekom Malaysia (TM)
- Maxis Communications
- Celcom
- DiGi Telecommunications
- Appendix
- Key Players
- Fixed Line
Table: Regional Fixed-Line Penetration Overview - Mobile
Table: Regional Mobile Penetration Overview - Broadband
Table: Regional Broadband Penetration Overview - Country Snapshot:
- Malaysia Demographic Data
- Section 1: Population
Table: Demographic Indicators,

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