2009-11-17 10:45:04 -

Holiday Shopping are two words that can often elicit fear and loathing in even the most merry holiday enthusiast. The 2009 holiday season is fast approaching and it is possible to find an ideal gift that can be shared and enjoyed with their friends and family.

A new survey shows that more than 75 percent of women and 79 percent of men would like top quality USDA prime steaks as a gift this holiday season.

“Finding the perfect holiday gift is a challenge for many people. You can feel very confident that this holiday gift choice will be something that is both wanted and enjoyed,” said Wesley Ball, Director, Retail Business, Stock Yards www.stockyards.com : .

“The holiday season is

always a time for families to enjoy being together and sharing meals,” he added.

“The research shows that the holiday gift choice can be really quite simple -- we love an outstanding steak and we would definitely welcome it as a holiday gift,” Ball confidently said.

The holiday research focused on American perceptions about steaks as well as public perceptions on a variety of topics that are of interest to consumers. The survey -- commissioned by Stock Yards, which offers the world’s finest steaks -- was designed by Strategic Intent, a consumer research company, and fielded by Synovate, a global market intelligence company.

“Forget power tools, gift cards, or clothes as Holiday gifts,” Ball said. “We’re offering meat that is aged for tenderness and flavor that provides a home dining experience they won’t soon forget.”


The Strategic Intent survey also found that more than four-fifths of Americans – want high quality, flavorful beef at home like that served at top tier steak restaurants.

According to Ball, both wet-aging and dry-aging contribute to the flavorful taste and tenderness of the best steaks served at the nation’s finest steakhouses and restaurants. Stock Yards’ steaks come from the finest breeds of cattle selected from Midwestern corn-fed stock. The beef is hand-trimmed by master butchers and expertly aged for maximum tenderness and flavor.

“We know that people want superb, restaurant quality beef for family and holiday dinners and of course for entertaining their friends,” Ball said. “We offer a fine dining experience at home by selling consumers top-quality, expertly-aged and flavorful USDA prime steak and chops.”

The strain and frustration of trying to find perfect gifts can lead to year-end burnout, even though it should be a time of celebration and joy. The Stock Yards catalog and web site are dedicated to inspiring people to find the most rewarding ways to share the Holidays with family and friends by making shopping for the holidays simple, fun and festive.

Holiday shoppers can order the same restaurant quality cuts via catalog by calling 877-785-9273 or online at www.stockyards.com : .

A Stock Yards spokesperson is available for interview.



Stock YardsWesley Ball312/525-8726