2013-02-13 06:14:02 -
/EINPresswire.com/ Dallas, Texas, February 12, 2013 -- For years health conscious consumers have rated pharmacists as a favorite source of medical information. Now a leader in the field of direct-to-consumer communications is enhancing this link with a new source of comprehensive, detailed medical information. HealthyInfo2Go (HI2G) has placed a series of take-away, pocket-size patient education cards on blood pressure kiosks in selected pharmacies, geographically dispersed across the nation.
Located immediately adjacent to the pharmacy counter, these kiosks offer not only health and disease management information, but also discount coupons, access to company-sponsored loyalty and adherence programs,
brand websites and professional answers to frequently asked questions.
HealthyInfo2Go is conducting a 4 month test market inside chain pharmacies. Chains participating in the test market include CVS, Rite-Aid, Kerr Drugs and Tom Thumb. Each chain can measure its own results without bias.
Over-the-counter brands already know the benefits of placing coupons and reminders at the point of purchase. Now HealthyInfo2Go is providing a host of educational services with these new pocket-sized cards, available in sufficient quantities for consumers to share with friends and caregivers.
This is a new medium to communicate with health conscious consumers!
HealthyInfo2Go has developed this pharmacy test market as an expansion of its own successful 20-year track record in the travel/tourism/job recruitment industry at major travel centers across the country.
Why will HealthyInfo2Go on the kiosk be highly successful?
Because that’s where health conscious consumers can be found.
54% of all shoppers surveyed use the BP kiosk
59% of those over 50 years old use the BP kiosk
77% of users say it’s an important part of the shopping experience
Users have expressed interest in their overall health and wellness
*Ref: AC Nielsen survey (April 2000) of BP kiosk 439 users
• Demographic of typical user is 35-75 years
• Time usage is 1-3 minutes depending on number of readings
• Consumers are encouraged to take more active roles in their health care, better manage chronic conditions and improve their quality of life
• Typical monitor: 48 users/day,1440 users/month
Objectives
• Reinforce existing DTC/DTP education campaigns
• Raise adherence among current users
• Increase starts; call to action to see HCP
• Provide coupons/co-pay cards at point of purchase
• Improve health literacy; stimulate discussion with pharmacist
• Generate more hits on product website
Strategies
• Utilize a proven retention vehicle for DTC education within the traditional pharmacy setting
• Provide simple, easy-to-read, healthcare information at POP
• Direct consumers to 800#s, websites and co-pays/coupons (there may not be a better place to have coupons)
• Encourage patients to enter patient support program portals
Rationale
HealthyInfo2Go:
• is unique POP vehicle for consumer information
• directs patients to an 800 #, brand websites, patient portals
• provides simple adherence reminders
• delivers $ off coupons/co-pays
• reinforces current DTC brand campaign
• offers measurable ROI
What some of the top ten global pharmaceutical companies are saying:
• “How neat to see a program that provides tangible patient education in a compact form.”
• “ I look forward to seeing one of these live in my local pharmacy”
Next Market Expansion:
300-500 Pharmacy Market Test Starting July 2013
Conduct market test for four months
Measure the impact of the HealthyInfo2Go program on your brands within the pharmacy setting
Provide collateral reinforcement and support to current marketing strategies
HealthyInfo2Go is part of Pocket Card Networks (PCN) which is a specialized direct response media group with distribution networks across the USA. PCN is the largest printer of pocket size cards in the country, providing “Media Where It Matters Most”.
For more information go to www.HealthyInfo2Go.com or call 877 777-0647.
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