2009-11-09 21:27:03 -

Definitive Insights, Inc. : , a new research and consulting company that delivers fact-based, research-driven market intelligence, recently opened its doors. With offices in Portland, Ore. and Seattle, Wash., the company offers a full range of advanced quantitative and qualitative research and consulting services to help marketing managers and business professionals make decisions about markets, customers and offerings.

Definitive Insights

brings together expertise in business strategy, business intelligence and custom market research, with specialization in information technology, energy, financial services, utilities, and pharmaceuticals. Capabilities include global coverage of markets and target audiences.

“At Definitive Insights, we integrate deep industry knowledge and innovative thinking with cutting edge research design, measurement and analytic methods to help clients solve complex business problems,” said Doss Struse, Managing Partner. “We focus on helping marketers and business professionals assess the economic and financial impact of alternative actions and scenarios on their business, which market research suppliers rarely deliver.”


Struse added that, wherever possible, the industry needs to grow beyond reporting basic descriptive statistics like averages, percentages and ratings to delivering insights in terms of dollars or strong proxies such as market share. “Definitive Insights will fill a major gap in the market intelligence space by delivering insights and tools that help managers plan and make both strategic and tactical decisions – with a focus on tangible, financial-based implications and outcomes.”

Offerings will help clients address business questions related to understanding market structure and composition, optimizing products and offerings, enriching customer experience, and leveraging communications and media.

The majority of Definitive Insights’ founders and executives have all worked together in prior settings and bring years of industry and previous senior management experience from companies such as AC Nielsen, Research International, Knowledge Networks, General Mills, Primen, National Analysts-Booz Allen, Harte-Hanks, SPSS, Hall and Partners, Martin-Hamblin-GfK, Leigh Stowell & Co., Goldman Sachs & Co., Microsoft, Gartner, Momentum Market Intelligence, MORPACE International and MarketTools. Managing Partners include Doss Struse, David Lineweber, Brian Cavoto, Ben Kim-Gervey and Dave Whitlock. Partners include Scott Perretta, Meredith Lind, Sabrina Lomeu and Agnish Chakravarti. The company is supported by additional research directors, managers and specialists.


About Definitive Insights

Definitive Insights, Inc. is a research and consulting company that integrates innovative custom market research with business intelligence and strategy to provide fact-based, research-driven insights that help marketing and business managers support strategic decisions about markets, customers and offerings. The company offers a full range of cutting edge research and analytic techniques with an eye for assessing the economic impact of alternative actions and decisions clients can make for their businesses. Definitive Insights, Inc. is headquartered in Portland, Ore. with an additional office in Seattle, Wash. More information is available at www.definitiveinsights.com : or by calling 503-339-2990.



Definitive Insights, Inc.Doss Struse, 503-339-2990-x105 doss_struse@definitiveinsights.com : mailto:doss_struse@definitiveinsights.com