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New Report Studies the Market for Dried Processed Food in Germany


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© Business Wire 2005
2007-11-05 11:43:59 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/reports/c73513) has announced the addition of Euromonitor International's new report: Dried Processed Food in Germany to their offering.

Our Dried/Processed Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006),

allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: rice, dessert mixes, dried ready meals, dehydrated soup, instant soup, dried pasta, plain noodles and instant noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

- Get a detailed picture of the dried/processed food industry;

- Pinpoint trends and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.

Slight growth in packaged food sales in 2004 and 2005

Value sales of packaged food products are set to continue their positive development in Germany in 2005, albeit at a relatively low level. Because of the sheer size of the market, this nevertheless amounts to a considerable value increase in absolute terms. Most sectors are expected to contribute to this positive development; those with the highest growth rates will be ready meals, frozen processed food and chilled processed food. The only sectors with slightly declining retail value sales in 2005 are predicted to be bakery products, snack bars and canned/preserved food. The other sectors will all develop at more or less the average level of the packaged food market as a whole.

Packaged food retail market remains highly fragmented

The German packaged food market remained fairly fragmented and showed high levels of competition among a large number of companies holding comparatively low value shares. In terms of the ultimate owners of the leading brands in Germany, the market leader in 2004 continued to be Nestle SA, followed by Unilever Group, Ferrero SpA and Kraft Foods Inc. Other players with a still considerable share because of the huge size of packaged food in Germany were Barilla Holding SpA, Campina BV, August Storck KG, Mars Inc, the Oetker Group, the Danone Group and Bofrost Dienstleistungs GmbH & Co KG.

Companies Mentioned:

Unilever Group

Ritter GmbH & Co KG

Bahlsen GmbH & Co KG

Campbell's Germany GmbH

Groupe Danone

Dr Oetker Nahrungsmittel KG

Ferrero OHG mbH

Hipp GmbH & Co Vertrieb KG

Kellogg Deutschland GmbH

Kraft Foods International

Mars Inc

Royal Numico NV

Molkerei Alois Muller GmbH & Co KG

Barry Callebaut Group

Storck GmbH & Co KG

Campina GmbH

Theodor Kattus GmbH

Wrigley Jr Co

For more information visit www.researchandmarkets.com/reports/c73513.

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980




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