2008-10-09 16:14:55 - Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing the Japanese mobile market.

'Japanese Mobile Market Forecast, 2008-2011' which is available at www.reportbuyer.com/go/ROA00039 reports that the Japanese market had 107.3 million mobile subscribers in 2007, and this figure is expected to increase to 121 million by 2011. The penetration rate is forecast to grow to 95.4% by 2011 from 84.1% in 2007.

The report shows that the general trend in

price policy, is that two-year contracts are becoming common in the Japanese market. In June 2007, DoCoMo introduced a new discount rate plan based on a two-year commitment. SoftBank and KDDI immediately followed the suit.

Authors of the report note that The Japanese mobile market seems to be reaching the saturation point. In this circumstance, operators are aiming to extend their businesses abroad. However, the market leader DoCoMo is the only operator that has taken some concrete steps.

KDDI faces limitations in advancing into the foreign markets and building business partnerships with global companies because it uses CDMA network, which usage is decreasing world-wide. DoCoMos and KDDIs competitor, SoftBank is currently devoting itself to achieve higher share in the domestic market. WILLCOM, for its part, continues to secure corporate alliance with Chinese operators who offer the same PHS service.

The report 'Japanese Mobile Market Forecast, 2008-2011' is available from
Report Buyer at: www.reportbuyer.com/telecoms/country_overviews_telecommunication ..

Report Buyer product ID: ROA00039

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