2008-10-10 17:18:08 - Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report showing that digital watermarking and fingerprinting are important content identification technologies that are enabling applications that are positioned to pass $500 million worldwide by 2012.

'Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization', which is available at www.reportbuyer.com/go/MMI00005 reports that
Warner Bros. Entertainment recently decided to release movies on-line before releasing them on DVD at in South Korea.

The report shows that Warner Bros has little to lose by releasing their films online first, before they hit

the video stores. However, they have much to gain if they can find a scenario that limits piracy.

The CSS digital rights management (DRM) technology that protects consumer DVD is already compromised. Consumers worldwide can readily obtain free software that strips the CSS protection and makes digital copies.

Furthermore, new technology, such as digital transactional watermarking, can enable better tracking of illegally copied films. Transactional watermarks, also referred to as forensic or serialised watermarking, embed information specific to a particular transaction into a digital watermark.

Thus, the watermark is embedded into the premium video as it is delivered to the consumer. If copyrighted content is subsequently illegally distributed, the transactional watermark enables the infringing content to be tracked back to the source for prosecution. This not only enables enforcement, but the publicity is intended to act as a deterrent to copyright infringement.

The report 'Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization' is available from Report Buyer at: www.reportbuyer.com/computing_electronics/security/beyond_tradit ..

Report Buyer product ID: MMI00005

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