2008-11-26 17:47:56 - ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report which predicts that the growth rate for the U.K. low-fat and reduced-sugar foods market will fall in the immediate future.

The publication, 'Low-Fat & Reduced-Sugar Foods - Market Assessment 2008' which is available at www.reportbuyer.com/go/KEY00039 finds that this is due to the current trend of consumers being less interested in products sold on a slimming or diet platform and opting for those with wider health benefits.

Authors of the report say that food manufacturers and retailers have

responded by developing lower-fat, lower-salt and lower-sugar levels across their ranges, though not necessarily classified as low-fat or reduced-sugar products. They have also repositioned many low-fat and reduced-sugar products in a 'healthier for you category, although there is still significant support being given to established brands with a low-fat heritage.

The study also says growth in the sector in the longer term is likely to be affected by the marketing of foods that have been developed with appetite-suppressant qualities.

In general, dairy products comprise a major part of the total low-fat and reduced-sugar foods market, accounting for more than 70% in 2007. Other important sectors are ready meals, bakery products, sauces and soups, and cereal products.

Analysts say that media advertising expenditure on low-fat and reduced-sugar foods remains substantial, and the Government is putting pressure on food manufacturers and retailers to cut back on their promotion of foods with high-fat, -salt or -sugar contents. It says all the major food manufacturers and retailers are involved in offering low-fat or reduced-sugar variants of their brands.

'Low-Fat & Reduced-Sugar Foods - Market Assessment 2008' is available from ReportBuyer.com.
For more information, see:
www.reportbuyer.com/food_drink/diet_health_foods/low_fat_reduced ..

ReportBuyer.com product ID: KEY00039

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