2008-10-03 17:22:32 - Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report showing that digital asset content management (DAM) systems are poised for significant growth as people move to purchase systems able to initiate new marketing and Web based applications.

'Digital Asset Management (DAM) Market: Opportunities, Strategies, and Forecasts, 2008 to 2014', which is available at www.reportbuyer.com/go/WIN00041 reports that DAM markets at $203 million in 2007 are anticipated to reach $558.6 million by 2014.

The report shows that this growth is due to the adoption of digital media technology in the entertainment and media industry -

the costs of making and distributing film go way down and video and images are repurposed and reused.

Authors of the report note that digital asset content management solutions matter to corporate IT because they are used to manage the ever-increasing volumes of information used by marketing departments dispersed all over the world. They further note that DAM systems are used by marketing departments to provide information in a manner that is responsive to local needs and requests from distributors for material that is highly localised and personalised.

They study highlights that DAM has achieved the ability to manage digital content process more efficiently. By attaching information tags to rules in an automated manner means existing digital image and marketing systems can operate more efficiently.

The report 'Digital Asset Management (DAM) Market: Opportunities, Strategies, and Forecasts, 2008 to 2014' is available from Report Buyer at: www.reportbuyer.com/banking_finance/investments/asset_management ..

Report Buyer product ID: WIN00041

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