2012-12-12 07:12:43 - SAN FRANCISCO, Dec 10, 2012 - Poison (www.poisonlingerie.com), a San Francisco-based
luxury lingerie company, announced today the launch of the new PoiseTM Bra.

The Poise Bra brings together function with luxury indulgence. “Many bras today are
designed only to look good, but ignore a woman’s health and need for support.
Conversely, more supportive bras are often unattractive,” said David Barteau, designer
at Poison.

“Poison is introducing a unique luxury bra that offers the best of both worlds,” Barteau
continued. “We bring together both functionality and the most sumptuous designs,
inspired by designers such as Alexander McQueen, Oscar de la Renta, and Elie Saab.”

The Poise Bra offers the following benefits:

• Posture-enhancement for flawless, elegant poise. The Poise Bra’s innovative
support helps women maintain healthy posture. And, because healthy posture
helps pull in the midsection, it can also help women look both slimmer

and
taller. “A woman with healthy posture is naturally beautiful,” said Barteau. “We
sought to introduce a posture-enhancing bra that can be a woman’s ‘secret
ally,’ helping her both look and feel elegant and confident.”

• New push-up technology for an unforgettable impression. Many push-up
bras disappoint because they only add padding but lack necessary support. With
its unique extra support and design, the Poise Bra lifts both up and in to create
an extraordinary effect.

• Smoothing and Contouring. The Poise Bra features a wider, breathable, sixway
stretch band that flattens and flatters for a slender, sexy back. In addition,
the Poise Bra introduces a new strap design that uniquely flattens and smooths
troublesome fat around the underarms. “In our research, we discovered women
really appreciate this feature, but can’t find it in other bras currently in the
market,” said Barteau.

Poison LLC was founded in 2012 and is based in San Francisco, California. For further
information, please contact: mediarelations@poisonlingerie.com.