2011-04-27 04:42:37 - Recently published research from Euromonitor International, "Vitamins and Dietary Supplements in Ireland", is now available at Fast Market Research

Due to the recessionary conditions in Ireland, the key to sales is value for money. Cash-strapped Irish consumers continue to seek better value for money wherever possible. This has led to the continued increase in sales of multivitamin and multi-benefit combination products. The growing trend towards health maintenance and illness prevention has further increased sales as more consumers become better informed of the benefits of the various vitamins and dietary supplements available to them.

Euromonitor International's Vitamins and Dietary Supplements in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the

market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

For more information or to purchase this report, go to:
- www.fastmr.com/prod/150635_vitamins_and_dietary_supplements_in_i ..


Partial Table of Contents:

Vitamins and Dietary Supplements in Ireland
Euromonitor International
April 2011
List of Contents and Tables
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
Table 3 Dietary Supplements by Positioning 2005-2010
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
Table 6 Vitamins Brand Shares by Value 2007-2010
Table 7 Dietary Supplements Brand Shares by Value 2007-2010
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Summary 1 Summary Dietary Supplements Brand Ranking by Positioning
Beeline Healthcare Ltd in Consumer Health (ireland)
Strategic Direction
Summary 2 Beeline Healthcare Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Beeline Healthcare Ltd: Competitive Position 2010
Seven Seas Ireland Ltd in Consumer Health (ireland)
Strategic Direction
Key Facts
Summary 4 Seven Seas Ireland Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Seven Seas Ireland Ltd: Competitive Position 2010
Sona Nutrition Ltd in Consumer Health (ireland)
Strategic Direction
Key Facts
Summary 6 Sona Nutrition Ltd: Key Facts
Company Background
Production
Summary 7 Sona Nutrition Ltd Production Statistics 2010
Competitive Positioning
Summary 8 Sona Nutrition Ltd: Competitive Position 2010
Executive Summary
Consumer Health Continues To See Growth
Display of Codeine-based Analgesics - New Guidance Now in Force
Customers Seeking Value for Money
Health & Beauty Retailers Continue To Dominate
Growth - Slow But Steady
Key Trends and Developments
Irish Economy Struggles To Recover From Recession
Obesity Reaches Crisis Levels
Pharmacy Changes - Current and Future Issues
Prevention Is Better Than Cure
Rapid Response Versus Immune Defence
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2005-2010
Table 11 Life Expectancy at Birth 2005-2010
Market Data
Table 12 Sales of Consumer Health by Category: Value 2005-2010
Table 13 Sales of Consumer Health by Category: % Value Growth 2005-2010
Table 14 Consumer Health Company Shares by Value 2006-2010
Table 15 Consumer Health Brand Shares by Value 2007-2010
Table 16 Penetration of Private Label by Category 2005-2010
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 19 Forecast Sales of Consumer Health by Category: Value 2010-2015
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
Appendix
OTC Registration and Classification
De-listing and De-reimbursement
Advertising
Packaging and Labelling
Distribution
Vitamins and Dietary Supplements Registration and Classification

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=150635&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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