2010-03-21 19:06:25 - Recently published research from Datamonitor, "Hot Drinks in Thailand to 2013", is now available at Fast Market Research

This databook provides key data and information on the hot drinks market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

* Contains information on three categories: coffee, tea and other hot drinks
* Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
* Category level company and brand share as well as distribution share information for 2007 and 2008
* Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for

hot drinks in Thailand increased at a compound annual growth rate of 4.3% between 2003 and 2008.The coffee category led the hot drinks market in Thailand, accounting for a share of 91.4%.Leading players in Thai hot drinks market include Nestle S.A., Sara Lee Corporation and Ajinomoto General Foods.

Reasons to Purchase

* Develop business strategies by understanding the quantitative trends within the hot drinks market in Thailand
* Design effective marketing and sales strategies by identifying key market categories and segments
* Identify key players within the market to plan lucrative M&A, partnerships and agreements

For more information or to purchase this report, go to:
- www.fastmr.com/prod/50952_hot_drinks_in_thailand_to_2013.aspx

Partial Table of Contents:

Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Baht), 2003-08 20
Value analysis (Baht), 2008-13 21
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Nestlé SA. 38
Sara Lee Corporation 41
Chapter 5 Category Analysis: Coffee 44
Value analysis (Baht), 2003-08 44
Value analysis (Baht), 2008-13 45
Value analysis (US dollars), 2003-08 47
Value analysis (US dollars), 2008-13 47
Volume analysis, 2003-08 49
Volume analysis, 2008-13 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Other Hot Drinks 60
Value analysis (Baht), 2003-08 60
Value analysis (Baht), 2008-13 61
Value analysis (US dollars), 2003-08 63
Value analysis (US dollars), 2008-13 63
Volume analysis, 2003-08 65
Volume analysis, 2008-13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Tea 76
Value analysis (Baht), 2003-08 76
Value analysis (Baht), 2008-13 77
Value analysis (US dollars), 2003-08 79
Value analysis (US dollars), 2008-13 80
Volume analysis, 2003-08 82
Volume analysis, 2008-13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 112
Technological analysis 115
Legal analysis 118
Environmental analysis 121
Chapter 10 New Product Development 124
Product launches over time 124
Recent product launches 126
Chapter 11 Macroeconomic Profile 127
Macroeconomic indicators 127
Chapter 12 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 13 APPENDIX 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137

LIST OF FIGURES
Figure 1: Hot drinks, Thailand, value by category (THBm), 2003-13 22
Figure 2: Hot drinks, Thailand, category growth comparison, by value, 2003-13 24
Figure 3: Hot drinks, Thailand, volume by category (kg, million), 2003-13 27
Figure 4: Hot drinks, Thailand, category growth comparison, by volume, 2003-13 27
Figure 5: Hot drinks, Thailand, company share by volume (%), 2007-08 30
Figure 6: Hot drinks, Thailand, distribution channels by volume (%), 2007-08 34
Figure 7: Coffee, Thailand, value by segment (THBm), 2003-13 46
Figure 8: Coffee, Thailand, category growth comparison, by value, 2003-13 48
Figure 9: Coffee, Thailand, volume by segment (kg, million), 2003-13 51
Figure 10: Coffee, Thailand, category growth comparison, by volume, 2003-13 51
Figure 11: Coffee, Thailand, company share by volume (%), 2007-08 53
Figure 12: Coffee, Thailand, distribution channels by volume (%), 2007-08 56

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About Datamonitor

The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at www.fastmr.com/catalog/publishers.aspx?pubid=1002

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