2014-08-11 20:07:34 - Affiliate marketing software LinkTrust brings new insight to users with the ability to breakout reports by the hour
On the Internet everything moves quickly. It’s cat videos one minute and Acai berries the next. Consumers jump between sites and topics so quickly, it’s hard for even the hashtags to keep up with what’s hot. Marketers watch campaigns spike, plateau or falter as they try to stay on top of trends.
Looking at each campaign’s results is important monthly, weekly and even daily. However, sharing a blog post or sending a tweet can change the trajectory of a campaign in a moment, so performance marketers need to review traffic patterns as they occur, even down to the hour. Stay ahead of the competition by reviewing many aspects of your campaigns in real-time, hour-by-hour, with the Hourly Analytics report from LinkTrust.
Figuring out which version of your ad consumers click on in the morning and which one they click on in the evening can help you refine your media buys and ad placements. It can even help refine your design strategy if you see one consistently getting more action during specific times of the day. Burgers in the morning? Or French fries for a late night snacker?
The right place:
Watching each affiliate’s hourly traffic can let you know when their traffic is most active. When you know which of your affiliates have the best traffic in the morning and which have better afternoon volume, you can allocate offers to the best possible source of traffic.
The right time:
For some consumer sites, the most sales will be made in the evening after the average employee has returned home and is shopping online for their next multi-vitamin. Other campaigns promoting B2B products might show more revenue coming in in the early afternoon when purchases have gotten approval from the big boss.
Reports make the marketer. It’s much easier to get the right ad in the right time and in the right place when you can view all the data you need. Getting the technology that allows you to see, analyze and act on traffic on all of your campaigns in real-time can take you to a new level of ROI. Come see how this and other easy to use reports can help you refine your campaigns.