Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Business

New Forum for Marketing IT Celebrates Its Debut at CeBIT


Print article Print article
2013-01-21 16:51:56 - “Marketing meets IT” @ CeBIT

Hannover/Karlsruhe, Germany - 21st January, 2013. Under the title “Marketing meets IT”, enterprise software for marketing will have its own place at this year's CeBIT (March 5 - 9 in Hannover) for the first time. In a special display area in Hall 6, multiple providers will inform people about their solutions and offer trade professionals a forum for exchange about topics such as Marketing Resource Management, Marketing Process Optimization, and database publishing. Embedded in the “Business IT – everything for operational processes” area of the trade fair, the “Marketing meets IT” booth initiated by BrandMaker will be directly adjacent to the corresponding special areas for Customer Relationship Management and Business Intelligence.
As a significant discipline of “marketing IT”, Marketing Resource

Management (MRM) has established itself firmly as an independent method at many companies – just like Enterprise Resource Planning (ERP), which has been standard for a long time. According to leading analysts, marketing-specific enterprise software is among the fastest-growing market segments in IT, with growth rates in the high double digits.
“IT makes marketing more transparent and connects it more closely with corresponding corporate processes”, says CMO Andreas Dürr of Europe's leading MRM provider BrandMaker. “Marketing thus becomes a strategic control function in companies once again. Creating a central contact point for the topic of ‘Marketing meets IT’ at CeBIT, the leading trade fair for enterprise solutions, is only logical.”
Marketing IT allows the efficient control of complex marketing workflows and makes marketing communication manageable despite ever more differentiated media channels. It covers the entire process from planning and budgeting to operative implementation on through to performance evaluation. Other important subjects are digital asset management, product information management, database publishing, the automation of the production and logistics of advertising materials, local area marketing, and campaign management.
As a new discipline in the enterprise software area, marketing IT has developed into a key technology for the advertising business in just a few years. The special display area is in Hall 6, Booth C08/120.
-- ends --
Press Contacts:
Möller Horcher Public Relations GmbH
Marco Pfohl
Ludwigstraße 74
GER-63067 Offenbach
Tel. +49 (0)69/809096-56
Fax +49 (0)69/809096-59
marco.pfohl[at]moeller-horcher[dot]de
www.moeller-horcher.de
Distributed on behalf of Möller Horcher Public Relations GmbH by NeonDrum news distribution service ( www.neondrum.com)


Contact Information:
BrandMaker GmbH



Contact Person:


email: email




Author:
Liz Hartney
e-mail
Web: www.neondrum.com
Phone: 07510518732

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com | BidVertiser