2008-09-08 17:44:05 -

www.newscale.com - newScale, Inc. Mary Lindmeier, +1-650-403-7725 press@newscale.com newScale(R), Inc., the market leader in IT Service Catalog and Service Portfolio Management software solutions, today announced that the second edition of the popular book, Defining IT Success Through The Service Catalog, is launching at the itSMF USA annual conference, September 7-10th, 2008 in San Francisco.

The Service Catalog is the cornerstone of ITIL success. And with ITIL version 3, the IT Service Catalog is more important than ever. The premise of the book is to help organizations better understand how to use a Service Catalog to define, measure, cost and govern increasingly complex IT services.

The book's first edition, authored by newScale's Bill Fine and Rodrigo Flores in collaboration with Troy DuMoulin of Pink Elephant, was published in February 2007, prior to the release of ITIL version 3. It has received rave reviews on Amazon and has been out of stock several times due to overwhelming demand.

This new second edition has been updated to align with the language and concepts in the IT Service Lifecycle model and the roles defined in the new ITIL books. There is also now a new section focused on Service Catalog tools, with specific requirements for the new ITIL Request Fulfillment process and its linkage to the Service Catalog.

Read about the details of the new edition on Rodrigo Flores' blog: www.newScale.com/CTOblog.

To order a book, fill out the online form at: www.newScale.com/orderbook.

Meet The Authors at itSMF!

The book's second edition will debut at the itSMF USA Fusion '08 event, with opportunities to win free copies of the book at newScale's booth (#1008) and copies for sale at Pink Elephant's booth (#719). Book signings will also take place during the following times and locations: -0- Sunday September 7 Monday September 8 Tuesday September 9 5:00pm - 5:45pm 5:00pm - 5:45pm 5:30pm - 6:15pm Pink Elephant's newScale's booth #1008 Pink Elephant's booth #719 booth #719

To learn more about the book - and the keys to success for designing an IT Service Catalog - register for an upcoming online web seminar featuring Rodrigo Flores and Troy DuMoulin at: www.newscale.com/pinkelephant.

About newScale, Inc.

newScale, Inc. is the leader in IT Service Catalog and Service Portfolio Management software solutions, with more than 1.5 million users worldwide. newScale solutions enable IT organizations to catalog their portfolio of services, govern demand for services, manage delivery of services, and optimize service quality. newScale customers - including more than twenty percent of the Fortune 50 - benefit from increased operational efficiency, reduced costs, improved service levels, and greater IT/business alignment. For more information, please visit the newScale web site at www.newscale.com or call 650-403-7700.

Editor's Note: All newScale brand and product names are trademarks or registered trademarks of newScale Inc. in the U.S. and other countries. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

The Best-Selling Practical Guide "Defining IT Success Through The
Service Catalog" Is Now Updated for ITIL Version 3