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New Cosi Restaurant to Open at Easton Town Center in Columbus, Ohio


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Copyright © Thomson Reuters 2013. All rights reserved.
2013-08-01 15:02:01 -

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William E. Koziel
Chief Financial Officer
(847) 597-8803

FOR IMMEDIATE RELEASE

      New Così Restaurant to Open at Easton Town Center in Columbus, Ohio

DEERFIELD, Ill., August 1, 2013 -- Così, Inc. (NASDAQ: COSI), the fast casual
restaurant company, today announced the opening of a new restaurant at the
Easton Town Center in Columbus, Ohio.  The restaurant is expected to open on
Friday, August 9(th) with a grand opening to follow on Saturday, August 17(th).
 Guests can expect a refreshed dining experience offering an urban spin on a
classic café located in the newly developed, family-friendly Fenlon Square area
in the center.

"Easton Town Center is a great location for our newest Così restaurant," said
Stephen Edwards, President and CEO of Così, Inc.  "We look forward to serving
our 
hand-crafted and hearth-fired selections to the shoppers in Fenlon Square and beyond." The centerpiece of Così is its unique open hearth.  From artisan pizzas to sandwiches on freshly-baked signature flatbread, the hearth offers "made from scratch" baking all day, every day where guests can watch Così bakers make fresh bread every 30 minutes.  Diners can expect contemporary foods with interesting tastes, textures and aromas at the new location. Updated flavors and featured seasonal menu items such as the Smart Fit Salad and warm Cubano Sandwich are sure to excite a variety of palates. Inspired by its heritage, the new space elevates the fast casual experience with delightfully unexpected features that echoes cues from the restaurant's classic and contemporary fare. Various seating options, including counter stools at community tables, high-top seating, banquettes, two-tops and patio tables, accommodate many ways to relax, chat and enjoy the cuisine. Diverse textures, including marble countertops, reclaimed wood and brick walls, dark mocha tiles and industrial-inspired lighting pendants evoke an authentic, premium, but approachable feel. In addition to Easton Town Center, Così currently has four other locations in the greater Columbus area at the Polaris and Sawmill shopping malls as well as in Bexley and Worthington. About Così, Inc. Così(®) ( www.getcosi.com) is a national fast casual restaurant chain that has developed featured foods built around a secret, generations-old recipe for crackly crust flatbread. This artisan bread is freshly baked in front of customers throughout the day in open-flame stone-hearth ovens prominently located in each of the restaurants. Così's warm and urbane atmosphere is geared towards its sophisticated, upscale, urban and suburban guests. There are currently 72 Company-owned and 48 franchise restaurants operating in sixteen states, the District of Columbia, Costa Rica and the United Arab Emirates. The Così(®) vision is to become America's favorite fast casual restaurant by providing customers authentic, innovative, savory hand-crafted food while remaining an affordable luxury. The Così(®) menu features Così(®) sandwiches, freshly-tossed salads, bowls, breakfast wraps, melts, soups, Così(®) Squagels(®), flatbread pizzas, S'mores, snacks and other desserts, and a wide range of coffee and coffee-based drinks and other specialty beverages. Così(®) restaurants are designed to be welcoming and comfortable with an eclectic environment. Così's sights, sounds, and spaces create a tasteful, relaxed ambience that provides a fresh and new dining experience. "Così," "(Sun & Moon Design)" and related marks are registered trademarks of Così, Inc. in the U.S.A. and certain other countries. Copyright © 2013 Così, Inc. All rights reserved. "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. This press release contains statements that constitute forward- looking statements under the federal securities laws. Forward-looking statements are statements about future events and expectations and not statements of historical fact. The words "believe," "may," "will," "should," "anticipate," "estimate," "expect," "intend," "objective," "seek," "plan," "strive," or similar words, or negatives of these words, identify forward- looking statements. We qualify any forward-looking statements entirely by these cautionary factors. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, taking into account the information currently available to management. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the cost of our principal food products and supply and delivery shortages and interruptions; labor shortages or increased labor costs; changes in demographic trends and consumer tastes and preferences, including changes resulting from concerns over nutritional or safety aspects of beef, poultry, produce, or other foods or the effects of food-borne illnesses, such as E. coli, "mad cow disease" and avian influenza or "bird flu"; competition in our markets, both in our business and in locating suitable restaurant sites; our operation and execution in new and existing markets; expansion into new markets including foreign markets; our ability to attract and retain qualified franchisees and our franchisees' ability to open restaurants on a timely basis; our ability to locate suitable restaurant sites in new and existing markets and negotiate acceptable lease terms; the rate of our internal growth and our ability to generate increased revenue from our existing restaurants; our ability to generate positive cash flow from existing and new restaurants; fluctuations in our quarterly results due to seasonality; increased government regulation and our ability to secure required government approvals and permits; our ability to create customer awareness of our restaurants in new markets; the reliability of our customer and market studies; cost effective and timely planning, design and build out of restaurants; our ability to recruit, train and retain qualified corporate and restaurant personnel and management; market saturation due to new restaurant openings; inadequate protection of our intellectual property; our ability to obtain additional capital and financing; adverse weather conditions which impact customer traffic at our restaurants; and adverse economic conditions. Further information regarding factors that could affect our results and the statements made herein are included in our filings with the Securities and Exchange Commission. Additional information is available on Così's website at www.getcosi.com in the investor relations section. This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Così, Inc via Thomson Reuters ONE [HUG#1720338]


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