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New ANCO® Advertising Campaign Reaching Millions of Wiper Blade Consumers

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Copyright © Thomson Reuters 2013. All rights reserved.
2013-01-16 15:04:16 -

Aggressive TV, Digital and Print Program Connecting with Nearly 300 Million
                  Consumers During Prime Wiper Selling Season

Southfield, Michigan, January 16, 2013.Federal-Mogul's (NASDAQ: FDML) ANCO(®)
wipers brand is connecting with millions of consumers during the prime wiper
selling season through a far-reaching television, digital and print advertising
campaign. ANCO wipers are "The Clearest Choice in Wiper Blades(TM)."

The large-scale campaign includes eight weeks of aggressive prime-time
television advertising as well as extensive print and digital ads that together
will generate nearly 300 million brand impressions among consumers ages 25-54.
The 30-second television ad - appearing on CNN, ESPN and ESPN2, HGTV, TBS, The
Weather Channel, TNT, and other leading networks - reminds consumers 
that they can improve their driving experience, regardless of the type of car they drive, by installing new ANCO wipers. "We want ANCO to be the number one choice of every consumer who is considering a wiper purchase this season," said Michael Proud, director of marketing, North America, Federal-Mogul. "As one of the industry's best-known and most trusted brands, ANCO enjoys a strong connection with consumers who understand the importance and value of replacing worn wipers. This campaign will help make ANCO retailers the clearest choice for the millions of consumers who want to enhance their driving visibility and safety." The campaign will be supported by an aggressive consumer rebate and sweepstakes offer to help ANCO retailers maximize sales throughout the selling season. For more information regarding ANCO wiper blades, please contact your ANCO supplier or visit or To identify the right ANCO product for any vehicle, simply use the convenient electronic catalog for mobile devices or the catalog covering all Federal-Mogul brands and products. About Federal-Mogul Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety. Federal-Mogul operates two independent business segments, each with a chief executive officer reporting to Federal-Mogul's Board of Directors. Federal- Mogul's Powertrain Segment designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy- duty, industrial and transport applications. Federal-Mogul's Vehicle Component Solutions Segment sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO(®) wiper blades; Champion(®) spark plugs, wipers and filters; AE(®), Fel-Pro(®), FP Diesel(®) Goetze(®), Glyco(®), Nüral(®), Payen(®) and Sealed Power(®) engine products; MOOG(®) steering and suspension parts; and Ferodo(®) and Wagner(®) brake products. Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States. For more information, please visit # # # CONTACT: Drew Shippy (330) 688-3500 Jim Burke (248) 354-4530 ANCO Advertising Artwork: This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Federal-Mogul Corporation via Thomson Reuters ONE [HUG#1670720]

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