2010-01-26 13:14:04 -
The Recording Academy ® and Ooyala, a leading provider of end-to-end video platform applications and services, today announced their collaboration to power GRAMMY Live : 
!, giving live, online access to the events leading up the 52nd Annual GRAMMY ® Awards.
Continuous coverage kicks off Friday, Jan. 29, and wraps on Music’s Biggest Night ® at The GRAMMY Awards on Sunday, Jan. 31.
Internet viewers can expect an exclusive interactive experience including.
- Red-carpet access
- Behind-the-scenes footage of the 52nd Annual GRAMMY Awards
- Video On Demand : of memorable GRAMMY moments throughout the years
“We are proud to be working with The Recording Academy to bring GRAMMY Live! to millions online,” said Bismarck Lepe, Co-founder and President of Products
at Ooyala. “The Academy’s use of both social and rich media technology will create a memorable and engaging experience for fans the world over.”
This year’s musical lineup includes all five nominees for Album Of The Year, Dave Matthews Band, Green Day, Lady Gaga, Beyoncé, the Black Eyed Peas and Taylor Swift. Additional GRAMMY-nominated performers include Lady Antebellum, Maxwell, and P!nk. The event will take place live on Sunday, Jan. 31, at STAPLES Center in Los Angeles and will be broadcast in HDTV and 5.1 Surround Sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).
About the Companies:
The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit
www.grammy.com :
.
For breaking news and exclusive content, join the organization's social networks as a Twitter follower at
www.twitter.com/thegrammys :
, a Facebook fan at www.facebook.com/thegrammys :
, and a YouTube channel subscriber at www.youtube.com/thegrammys :
.
Ooyala, Inc.
Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani and Electronic Arts. Visit Ooyala :
Ooyala, Inc.Jeanette Elliott, 650-961-3400
press@ooyala.com : mailto:press@ooyala.com www.ooyala.com :
