2010-02-09 11:02:14 -

Muscle Flex Inc. ( www.MuscleFlex.com : ) (Pink Sheets:MFLI) confirmed today, along with its partners TLK Fusion ( www.TLKFusion.com : ) and Wesley Morris Entertainment ( www.WesleyMorris.com : ), that discussions were underway with a number of Hollywood celebrities to appear in The Complete Package Pilot and opening episode scheduled for shooting on February 27 and 28 at HD Vision Broadcast Center in Studio City, CA. Muscle Flex shall provide specific names and roles of the celebrities upon their final confirmation.

“We have had detailed discussions with a number of celebrities that fit the roles and capacities that we are looking for in The Complete Package Pilot and opening episode,” commented Danny Alex, CEO of Muscle Flex.

“The

response has been incredible in that everyone that has been approached has been excited at the prospects of being involved in The Complete Package, in search of Miss Muscle Flex.”


The Complete Package Reality Television Show

The Complete Package, a new reality television show, merges Victoria’s Secret style and attitude with The Apprentice business savvy. The Complete Package was created by Danny Alex, CEO of Muscle Flex, Inc., the health, fitness and lifestyle company best recognized for its exclusively female, sassy VATA Sports Collection ( www.MuscleFlexVATA.com : ).

The chosen winner of the show will be named the season’s official Miss Muscle Flex representative.

www.MissMuscleFlex.com :

Thousands of women in all shapes and sizes are expected to participate for a chance at winning the title. The winner will be selected on the following criteria: Beauty, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart. The judging line-up will feature Danny Alex with his fellow celebrity judges.

Danny Alex states: “Who is ‘The Complete Package’? This show will redefine what sexy is in America… and we are looking for all of it!”


“The Complete Package” is searching for the new face and image of Muscle Flex for one season. What will the winning contestant receive? The whole Hollywood experience! A contract representing Muscle Flex in advertising, red carpets and other public appearances, photo shoots, special promotions, corporate events as well as giving their smarts in the boardroom.

The 10-episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into make-up, hair, wardrobe, and attitude to standout from the rest? What interaction takes place when they’re living with the competition? Who’s their friend and who’s their enemy?

This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the ‘must see and hear’ Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight.

The audience will also get to follow Danny’s day-to-day business operations, the building of his brand and the interaction between his Muscle Flex staff and the contestants in a Beverly Hills, 90210 setting.

And that's just season one! Which contestant will demonstrate the best staying power? Stay tuned!


“The Complete Package” is co-executive produced by Bill Garnet and Jacque Lueth (both with Wesley Morris Entertainment, Inc., responsible for such shows as “Battle of the Network Stars,” “The Superstars”). Also joining the team as co-executive producers are Alex and his marketing partners, Ken Collis and Tracy Keyser of TLK Fusion Entertainment, Inc. ( tlkfusion.com : ).

In a joint statement from the co-executive production team, "We are extremely excited about producing a show that empowers women. Our goal for ‘The Complete Package’ is to bring an edge with a taste of style to reality television."

www.MuscleFlex.com :

www.MuscleFlexVATA.com :

www.MissMuscleFlex.com :

www.TheCompletePackageTV.com :



About Muscle Flex Inc. ( www.MuscleFlex.com : )

Muscle Flex is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

www.BuyTheBeagle.com : (Product)

www.GetTheBUDDY.com : (Product)

www.DannyAlex.com :

www.MySpace.com/TheMuscleFlex :

www.Twitter.com/MuscleFlex :

www.youtube.com/MuscleFlexTV :

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc.; “The Complete Package” is a Trademark of Muscle Flex Inc.



Muscle Flex Inc.Danny Alex, CEO310-717-1003 investors@muscleflex.com : mailto:investors@muscleflex.com