2009-06-23 12:20:24 - Muscle Beach, the Santa Monica, California venue that launched the fitness movement, is now available to fitness businesses worldwide under the brand name Muscle Beach®.

Wilbraham, MA June 23, 2009 -- Promoted as The Birthplace of Fitness®, Muscle Beach® is the flagship brand of Multinational Brands®, Inc., based out of Wilbraham, MA. The company was founded by Daniel Tschirret, an MBA and 40 year fitness industry veteran. The brand was launched to bring legitimacy back to an industry that some see as riddled with gimmicks

and fads.

The brand gives fitness businesses the flexibility to easily adapt to an ever-changing marketplace. Rather than focusing on just one segment of the market, i.e. a fitness club, the brand penetrates the market with a variety of options that include tanning salons, massage studios, sports beverage bars, sandwich shops, sports nutrition centers, and fitness equipment stores.

The brand is structured as a dealership, rather than a franchise, which eliminates or greatly reduces many of the traditional franchise fees.

The company has made the conversion process easy and inexpensive. With an annual fee of just $2995, the brand is affordable for even the smallest fitness business. No new equipment, club remodeling, or corporate-colored equipment is required. Their establishments are designed with visuals that memorialize the men and women who pioneered the fitness movement.

The company is interviewing single-unit and multi-unit operators, as well as area and master developers on an international basis. Qualified individuals or investment groups should contact corporate headquarters at 413-242-1111 or through musclebeachbrand.com.

Contact:
Daniel Tschirret, BSBA, MBA
Multinational Brands®, Inc
2378 Boston Road Suite 522
Wilbraham, MA 01095
413-242-1111
info@musclebeachbrand.com
www.musclebeachbrand.com