2010-06-02 16:33:05 -

CHICAGO, IL -- (Marketwire) -- 06/02/10 -- Mark Mergler, Founder and CEO of mResource : , announced today the launch of a new mobile technology that could revolutionize the way candidates interact with employers. According to the CTIA wireless industry survey, over four billion text messages are sent daily, and with mobile web being the fastest growing form of internet usage, mResource has given recruiters a way to maximize this recruiting channel : .



The text messaging technology utilizes an interactive text message dialogue that allows a candidate to instantly begin the application process using any mobile device. Recruiters can see the inflow of candidates with the real-time reporting dashboard : while the candidate data can be captured and integrated into any applicant tracking system. mResource has combined mobile web capability to build mobile career sites allowing employers the ability to extend their employment brand to mobile devices giving candidates the ability to easily apply online via their mobile from any location at any time.





Michael Marlatt : , an established blogger and mobile evangelist for recruitment, agrees. "I have been involved with best practices for the recruiting industry for the last 13 years and combining the social media movement along with the robust mobile platform offered by mResource takes candidate engagement and tracking to a whole new level. Text-message marketing -- sending targeted 'opt-in' messages -- is a fast and effective communication channel for reaching your target audience regardless of time and place. The use of mobile recruiting : is not just about convenience, it's game-changing," said Marlatt.



mResource is a new entrant in this category and is the only company that combines the interactive text message technology with mobile web capability on a common reporting platform. Companies can evaluate the effectiveness of their mobile campaigns, enable any candidate to apply by mobile, build candidate pools and push targeted text messages to interested candidates as opportunities become available.



"We are in the era of instant," Mergler continues, "with one tweet or a sign in a storefront window, candidates can apply while waiting in line for their cappuccino in the morning and recruiters can know based on the text messaging responses whether or not the candidate moves forward in the process. Four billion text messages each day is a cost effective channel for recruiters to maximize. mResource is here to help."



About mResource
mResource is the only mobile technology company committed to extending interactive communication though the use of mobile technologies and providing instant data analysis delivered through a comprehensive reporting dashboard. mResource enables organizations to harness the power of mobile technology to gain more in-depth immediate knowledge of any topic and creates a mobile website to deliver a seamless mobile experience to clients, candidates and employees. Compatible with many industries and solutions, mResource can be used by recruiters, broadcasters, marketers, employers and non-profits and can be customized to deliver an interactive experience that drives efficiency and brand loyalty.



Based in Chicago, IL, mResource is developing the future of mobile marketing. To learn more visit us at www.mresourceglobal.com : .



Add to Digg : Bookmark with del.icio.us : Add to Newsvine :




Contact:
JEN ILIFF
3X Marketing
EM: Email Contact :
PH: 419-429-9084
FX: 419-422-7515