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Mortech Announces Leadmark


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© Business Wire 2008
2008-10-22 00:09:01 -

www.mortech-inc.com - Mortech, Inc. Renee Harvey, 402-441-4647 renee@mortech-inc.com Mortech, (www.mortech-inc.com) a mortgage technology software company specializing in daily pricing, product decisioning and lead management, today announced Leadmark, a condensed version of its flagship product Marksman, a mortgage product & pricing engine and lead management system.

Targeted towards smaller mortgage businesses and other online mortgage lead purchasers, Leadmark includes lead management tools and best execution pricing in one automated and simple system, making it the first offering of its kind. Lenders can now process their online leads for as little as $149 per month.

In the competitive mortgage landscape, online lenders need to be well-equipped for the shifting market. The key to enjoying increased success with online leads is

to provide potential homebuyers with instant interaction and quick results. However, when lenders are faced with tighter budgets they are forced to manage and respond to their leads through email; an unproductive process that slows down the lender reaction time tremendously.

For smaller companies, purchasing a lead management solution that is highly specialized or costly is not an option. Small businesses need an alternative way to manage their mortgage leads through an efficient and affordable process. Mortech is addressing this issue with the release of Leadmark, an effective and easy to deploy solution designed specifically for the mortgage industry. At $149 per month, the economical service can be easily incorporated into a small business budget.

"We're not selling a product here; we're providing a proven process to the mortgage lead management challenge. A process in which mortgage professionals can successfully manage their prospects from lead aggregators," said Don Kracl, President of Mortech. "We're extremely proud of Marksman and the vast number of features and functions included within the system. However, Leadmark is perfect for smaller mortgage professionals who want the expertise of Marksman with a smaller price tag."

Not only does Leadmark have the ability to provide critical visibility into lenders' pipelines, but users will be able to purchase additional leads from lead aggregators since the service can free up a substantial amount of a lender's time; providing a lucrative opportunity for lead aggregators.

In addition to Leadmark being an effective and easy to deploy solution, the software is ready to start producing rates for the new HOPE for Homeowners program. HOPE for Homeowners program promises to stabilize the strains associated with increased foreclosures. Both Leadmark and Marksman are well-equipped to produce this new, yet highly complex program.

With up to five users on the system, Leadmark's features include the following:

-- Price loans accurately through the best execution pricing engine

-- No setup fees

-- Integrates seamlessly with lead aggregators

-- Receive or send automated notifications of daily rates through RateTracker

-- Create email campaigns to stay in contact with prospects throughout the sales cycle

-- Get complete visibility into prospect pipeline

-- Receive pricing details with add-in adjustments and company profit details

To sign-up for a 30-day free trial click here.

To learn more about the Leadmark system click here.

For information about Mortech, Inc visit us at www.mortech-inc.com or call 888-529-3590.

About Mortech, Inc.

Mortech supplies all-in-one pricing, rate notification, prospect management tools, custom rate sheets, loan product eligibility and guidelines services to thousands of mortgage professionals. Marksman, Mortech's flagship web-based software, provides lenders with tools designed to automate the loan process and manage sales cycles - increasing loan close-ratios dramatically. Product and pricing information from all major investors is maintained by industry experts in real-time resulting in the most full-featured and affordable PPE and CRM solution available.

New Lead Management and Best Execution Pricing Solution Designed
for Smaller Mortgage Companies


Author:
Hossam Abdel-Kader
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Web: www.pr-inside.com/
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