2013-02-06 22:12:29 - This article explains the importance of mobile optimised websites for businesses.
Many trends come and go within web design and development but a trend that is continually growing is websites specially designed for mobile phones.
Smartphone ownership is growing considerably and it's predicted that more people are going to access the web on these devices instead of desktop computers. So now is a great opportunity for businesses to take advantage of this opportunity and invest in a mobile optimised website.
Smartphones are getting better and are able to render traditional websites fairly well - and may business owners wonder why they should get a separate mobile website. The truth is that smartphone users are busy, on-the-go and often don't have the time to scroll through pages of text. They need to be able
to access the right information within seconds or they will lose interest and move onto another website.
A good mobile website should have condensed information that fits properly on a small screen without having to scroll. It should capture the users attention and make it easy for them to make contact via a click-to-call button or a simple email form. An interactive map is also vital if the user needs to find a business premises. Good navigation is important so that everything within the mobile website is easily accessible and only one or two clicks away.
A mobile is often used to attract consumers while they're ready to make a purchase or dine in a restaurant. A mobile website is particularly useful for restaurants as it allows diners to book a table or see the latest special offers.
SMS text messaging can be integrated with a mobile website so that subscribers can be targeted at certain times. For example, a restaurant could send out a message before lunchtime notifying subscribers of a special offer.
The web is adapting for the better and gives huge opportunities for small as well as large businesses to attract a new generation of consumers.
Business has never been tougher, but a mobile website is one of the most powerful and affordable marketing strategies for any type of business to keep their edge.
For more information on mobile web design please email email@example.com
or visit www.nicholsondesigns.co.uk/webdesign/
Web Designer Harrogate - www.nicholsondesigns.co.uk/webdesign/