2010-06-21 12:29:03 -

dmexco – the digital marketing exhibition & conference – has named leading international trade association, the Mobile Marketing Association (MMA), as an official partner. This development will help to further create and support the leading international meeting place for the digital industry and ensure that event attendees benefit from the associations experience of marketing via the mobile channel. The MMA will actively promote the dmexco to its more than 700 members across 40 countries worldwide, helping to develop the growing issues surrounding ‘mobile marketing’ by enticing international decision-makers and executives from the entire mobile value chain as top-class speakers for the dmexco Conference. The German branch of the MMA will also organise its own forum at dmexco 2010. Staged in

Cologne on September 15 th -16 th , dmexco is known as the international number one ‘Place for Answers’ for digital marketing, media and creativity.

Christian Muche, director business development, strategy and international, dmexco commented: “This is an exciting new development that underlines dmexco’s role as an innovative, trend-setting organisation at the forefront of marketing and the digital value chain.
It will help our attendees to understand and employ the market of the future – mobile marketing.”

Paul Berney, Managing Director for EMEA at the MMA added: “dmexco offers one of the best exhibition and conference opportunities for the digital marketing industry globally. The MMA is pleased to be involved to help support their efforts and to bring its own expertise in the mobile sector to bear on the programme.”


Mark Wächter, a member of the MMA’s global board of directors and chairman of MMA Germany concluded: “For visitors, guests and exhibitors from all over the world the holistic format delivered by dmexco provides considerable added value in comparison to similar events.”


The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com : .

In addition to the MMA, the official partners of dmexco 2010 also include the German Advertisers Association (OWM), the Expert Forum of Online Media Agencies (FOMA), the Online Research Working Group (AGOF), the Interactive Advertising Bureau (IAB) Europe, the European Interactive Advertising Association (EIAA), the German Association of Communications Agencies (GWA) and the Association of German Magazine Publishers (VDZ). The industry partners of the leading exposition and conference for the digital industry are the Federal Association of the Digital Industry (BVDW) and the Online Marketers Circle (OVK).

dmexco got off to an extremely successful start in Cologne last year, differentiating itself as a business show with an accompanying conference for the entire marketing and media industry. With 290 exhibitors and 14,200 visitors, its modern concept set a clear statement. The internationally top-manned conference programme with its four innovative formats involved over 150 opinion leaders, experts and CEOs from the marketing and media industries. As a result, the free conference for trade visitors generated considerable interest.


Further information on the dmexco can be found at www.dmexco.com :



dmexcoHeiko LammersTelephone +49-40-679-446-17Fax
+49-40-679-446-11E-Mail dmexco2010@faktor3.de : mailto:dmexco2010@faktor3.de