2013-09-30 06:56:14 - Father and Daughter Team helping Scottish businesses go mobile, with the daughter in the Highlands and the Father in Barcelona
With the usage of mobile phones and tablets, such as the ipad, increasing day by day it is bringing with it a fundemental social change in the way we do business. Indeed, to dial out from an iphone takes two button touches but to open an app such as facebook or whatsapp only one. And this perhaps is the fundemental issue. Mobile phones are now longer just phones. They are computers, cameras, routers for connecting to the internet and games consoles.
A Perthshire business is now taking on this challenge and providing marketing support and apps for Scottish businesses. Mobile and Marketing Ltd is itself a very modern type of business. Run by father and daughter team Barry and Amy
Davys, they are based in two different countries. Whilst Amy is based in Highland Perthshire, her dad is based in Barcelona where the company does all it´s app design and development work.
Amy commented “Nowadays with modern communications it is easy to run our two centre operation. We meet our customers here in Scotland and decide on how to personalise an app for them but we “manufacture” our apps in Barcelona. In many respects it is similar to buying a BMW in Perth that was built in Germany” Her father agrees and adds “Nowadays doing business has to take into account the mobile factor. An excellent example of this is a Russian woman in a store in Barcelona comparing the prices in Barcelona with the prices in Russia for an American product”
Mobile usage is driven by the “always on” availability, the ability to compare prices and products and the influence of peers through the likes of Facebook and Linkedin. It appears that this change is happening across society with, for example, the fastest growing sector on Twitter being 55 to 64 year olds.
Mobile Internet usage will overtake desktop Internet usage by 2014 according to research from Smart Insights. It appears that for businesses, there is some catching up to do with the use of mobile.