2009-11-09 14:27:03 -

Mobile Insight : today announced the addition of Robin Boniface as chief operating officer. In this role, Ms. Boniface is responsible for the operations, oversight and development of the Mobile Insight application, as well as client service. Mobile Insight is a wireless handheld-based field force automation, compliance and reporting application that was developed to help field teams more

efficiently manage their business.

“With her depth and breadth of experience spanning systems, sales and operations, Robin is uniquely positioned to lead Mobile Insight into a bright future,” said Brett Beveridge, Mobile Insight’s CEO. “Her ability to merge progressive technology and aggressive sales results together makes her the perfect person to drive this business to the next level and provide our clients with a best-in-class solution for field management, reporting, and business intelligence.”

Through her 25 years in the Telecom Industry, Ms. Boniface developed her expertise in providing companies experiencing high growth with sales systems and processes to allow rapid progress against aggressive sales goals. She has created operational efficiency for Fortune 100 companies, making growth of 400% possible, while decreasing cost by 50%.

Ms. Boniface earned a BA in Business Computer Information Systems from The College of Notre Dame of Maryland and began her early career as a programmer, systems designer and systems engineer working for companies such as Datapoint and Northern Telecom. Robin held various sales positions with Bell Atlantic (now Verizon), Bell Atlantic Meridian Systems and served as Sales VP Nextel Retail. She also held various operating roles, including Director of National Customer Support for Nortel, Director of Nextel Marketing Operations, VP Nextel Activations and Fulfillment and VP of Operations for Nextel’s Retail startup. She earned a Masters in Marketing from The Johns Hopkins University in 2000.

Most recently she held the positions of VP of Sales Operations, supporting all Nextel sales channels and VP Merger Integration for Sprint Nextel providing senior leadership of acquisition integration.

“We, along with our clients, are thrilled to have Robin on board,” said Beveridge. “Her understanding of development, combined with the sales & marketing needs of our clients, has added just the right focus to Mobile Insight. We’re looking forward to seeing where she takes us!”


About Mobile Insight


Headquartered in Miami, FL, along with its affiliate companies, The Retail Outsource : , a leading retail consultation, management and sales staffing outsource agency, and SYMBITS : , an IT managed services provider, Mobile Insight is the developer of a BlackBerry ® and Windows Mobile ® based application created to make field sales teams more efficient and make their reporting function easier and more meaningful. The application is the first of its kind to integrate patented geo-fencing technology, which uses GPS to ensure visit compliance. It also integrates management tools and analysis to ensure management has the ability to not only manage the team better, but to also derive business-driving insights from the data that is collected and reported at retail. To learn more about Mobile Insight and its applications, visit www.mobileinsight.com : .


Mobile Insight, MiamiHeather Anderson, 786-539-1598 handerson@mobileinsight.com : mailto:handerson@mobileinsight.com www.mobileinsight.com :