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Minnesota Public Relations Society of America Honors Industry's Top Achievements With 2012 Classics Awards Minnesota National Guard and Interagency Employment Working Group Win Best of Show for "Hire Minnesota's Veterans"


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Minnesota National Guard with Interagency Employment Working Group receive the Best of Show award for the 'Hire Minnesota's Veterans' campaign at the Minnesota PRSA Classics Awards.
Minnesota National Guard with Interagency Employment Working Group receive the Best of Show award for the 'Hire Minnesota's Veterans' campaign at the Minnesota PRSA Classics Awards.
2013-03-22 14:02:57 -

MINNEAPOLIS, MN -- (Marketwire) -- 03/22/13 -- The Minnesota chapter of the Public Relations Society of America (PRSA) celebrated the outstanding public relations campaigns of 2012 during the 35th annual Minnesota PRSA Classics Awards, held last night at The Metropolitan Ballroom in Golden Valley, Minn. The awards banquet, emceed by Heidi Collins, FOX 9 anchor, and Brant Skogrand, APR, Minnesota PRSA immediate past president and PRSA Midwest District chair, was attended by more than 260 public relations and communications professionals from area agencies, corporations, nonprofits, government and freelance sectors.



"The Classics Awards are the Oscars of the Minnesota public relations profession. They recognize our industry's crowning achievements from 2012, acknowledging individual professionals as well as the companies and causes they represent," said Tracy Carlson, APR, president of Minnesota PRSA. "The evening celebrates talented professionals and the leaders who move the profession forward. It truly is our finest hour."



In addition to honoring the top public relations campaigns, David L. Schoeneck, APR, president of The Praxis Group, was honored with the Donald G. Padilla Distinguished Practitioner Award and Christina Milanowski, social media director and account supervisor at Maccabee Public Relations, received the Young Professional Award. The Classics Awards are divided into two categories: Elements and Programs. Elements Awards honor the best program tactics and Programs Awards honor the best overall public relations campaigns. The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening -- Best of Show.



Best of Show Award
This year's Best of Show award was presented to the Minnesota National Guard and Interagency Employment Working Group for its efforts behind the "Hire Minnesota's Veterans" campaign. After increasing levels of unemployment among post-9/11 veterans, the Minnesota National Guard organized "Hire Minnesota's Veterans" to help today's veterans translate and polish their skills and link them with employers. Through this program, the Guard initiated the military-focused Interagency Employment Working Group and created a three-step process for veterans and employers that consolidated existing programs and bridged gaps with new resources. As a result of the campaign, unemployment among a pilot unit with the 1st Brigade Combat Team dropped from 19 percent to 1.3 percent. The campaign earned more than 20 million media impressions about veteran employment and the benefits of hiring veterans.





35th Annual Minnesota PRSA Classics Winners



ELEMENTS



Brochures
Facts vs. Fiction Busting Myths about Kibble Ingredients
Purina Veterinary Diets with Exponent PR



Special Purpose Publications
A Look Inside: Minnesota's Health Insurance Exchange
Minnesota Medical Association



Multimedia
Thought Leadership: Collaborative Consumption Trend
Campbell Mithun



Annual Reports (Business/Technology)
Hormel Foods 2011 Corporate Responsibility Report
Hormel Foods with Burson Marsteller



Annual Reports (Government/Nonprofit)
Celebrate
Minnesota Zoo



Media Kits ($15,000 or less)
Stylmark Media Kit Illuminates New Light Box Technology
Stylmark with Risdall Public Relations



Media Kits (More than $15,000)
New Study: If Kids Won't Eat Salmon, Give Them a DHA Supplement
DSM Nutritional Products with Carmichael Lynch Spong



Newsletters
Experts in Expertise
WinField with Exponent PR



Magazines (External)
"C" the World Through CHS
CHS Inc. with Exponent PR



Media Relations (Business/Industry - Budget Less Than $75,000)
Stratasys Asks the World "What's Possible?" with 3D Printing
Stratasys with Weber Shandwick



Media Relations (Business/Industry - Budget More Than $75,000)
Fiber One Battles Cravings, Sweetly
Fiber One with Exponent PR



Media Relations (Government/Nonprofit)
Giving North American Consumers More Reasons to Say "Olive-You"
International Olive Council with Exponent PR



Feature Writing
Every Bushel Counts x 2
The Mosaic Company with Broadhead



Technical Writing
Making GI Science Digestible for Busy Veterinarians
Nestle Purina PetCare with Exponent PR



Speech Writing
Emphasizing the Caring in CaringBridge
CaringBridge with Fast Horse



Websites
Leading the Way in Website Reliability
Trane Residential Solutions with Carmichael Lynch Spong



Research, Measurement and Evaluation
New Study: If Kids Won't Eat Salmon, Give Them a DHA Supplement
DSM Nutritional Products with Carmichael Lynch Spong



Social Media
Sparking Creativity and Amazement at an All-Nighter in the Twin Cities
Northern Lights.mn with Carmichael Lynch Spong



Creative Tactics
One Giant Pledge
Green Giant (General Mills) with Olson



PROGRAMS



Community Relations (Business/Industry)
Save-A-Lot Shows Families How to Fuel Up for Less
Save-A-Lot Food Stores with Carmichael Lynch Spong



Community Relations (Government/Nonprofit)
Sparking Creativity and Amazement at an All-Nighter in the Twin Cities
Northern Lights.mn with Carmichael Lynch Spong



Institutional Programs (Business/Industry)
A Window into the Presidency: Marvin's 2012 Campaign
Marvin Windows and Doors with Fast Horse



Institutional Programs (Government/Nonprofit)
Hire Minnesota's Veterans
Minnesota National Guard with Interagency Employment Working Group



Special Events/Observances (Less than Seven Days - Business/Industry)
Bringing RSTechED to the Manufacturing Masses
Rockwell Automation with Padilla Speer Beardsley



Special Events/Observances (Less than Seven Days - Government/Nonprofit)
Inspiring Congressional Support of a Life-Saving Cause
Be The Match with Padilla Speer Beardsley



Special Events/Observances (More than Seven Days - Business/Industry)
Making The Midwest Nutty for Nut Goodie
Pearson Candy Company with Fast Horse



Special Events/Observances (More than Seven Days - Government/Nonprofit)
Lighting the Way - Better Business Bureau's Centennial Celebration
Better Business Bureau of Minnesota and North Dakota



Public Service (Business/Industry)
Beautiful Minds at Any Age
DSM Nutritional Products with Carmichael Lynch Spong



Public Service (Government/Nonprofit)
Hire Minnesota's Veterans
Minnesota National Guard with Interagency Employment Working Group



Public Affairs (Business/Industry)
Making the Case for the People's Stadium
Minneapolis Homefield Advantage with Padilla Speer Beardsley



Public Affairs (Government/Nonprofit)
Inspiring Congressional Support of a Life-Saving Cause
Be The Match with Padilla Speer Beardsley



Marketing Services (New - Budget Greater than $75,000)
Fitness to Fit You: Igniting a Member Revolution
Healthways with Risdall Public Relations



Marketing Services (Established - Budget Greater than $75,000)
Save-A-Lot Shows Families How to Fuel Up for Less
Save-A-Lot Food Stores with Carmichael Lynch Spong



Marketing Products (New - Budget Less Than $75,000)
Sustainability in the Stall: Making Beige TP the New Green
Cascades Tissue Group with Kohnstamm Communications



Marketing Products (New - Budget Greater Than $75,000)
Land O'Lakes Bridges the Butter Generation Gap
Land O'Lakes with Exponent PR



Marketing Products (Established - Budget Less Than $75,000)
Making The Midwest Nutty for Nut Goodie
Pearson Candy Company with Fast Horse



Marketing Products (Established - Budget Greater Than $75,000)
Scoring a Marketing Touchdown with Red Gold
Red Gold with Lemke Anderson



International Public Relations
Bon Appetit! Olives and Olive Oil Add Joie de Vivre
International Olive Council with Exponent PR



Internal Communications
Millions of Reasons One Purpose, Repositioning Prime Therapeutics
Prime Therapeutics



Integrated Communications (Products)
Creating Unstoppable Preference for America's Most Reliable HVAC Brand
Trane Residential Solutions with Carmichael Lynch Spong



Integrated Communications (Services)
Save-A-Lot Show Families How to Fuel Up for Less
Save-A-Lot Stores with Carmichael Lynch Spong



Industry Campaign of the Year (Consumer Products)
Land O'Lakes Bridges the Butter Generation Gap
Land O'Lakes with Exponent PR



Industry Campaign of the Year (Consumer Services)
Save-A-Lot Shows Families How to Fuel Up for Less
Save-A-Lot Stores with Carmichael Lynch Spong



Industry Campaign of the Year (Technology)
Stratasys Asks the World "What's Possible?" with 3D Printing
Stratasys with Weber Shandwick



Industry Campaign of the Year (B2B)
Revving Up Anticipation for a Fungus Fighter
BASF Crop Protection with Padilla Speer Beardsley



Industry Campaign of the Year (Healthcare)
HeartRescue Project Inspires Virtual - and Real-Life - Heroes
Medtronic Foundation with Exponent PR



Industry Campaign of the Year (Nonprofit)
Hire Minnesota's Veterans
Minnesota National Guard with Interagency Employment Working Group



STUDENT CLASSICS AWARD WINNERS



News/Feature Writing
Study: Nearly 85 Percent of Campfire Burns in Children are From Day-Old Fires (Article)
Laura Jollie, University of Minnesota



New Media/Technology
The ALS Association, MN/ND/SD Chapter, Social Media Campaign
Lisi Arnstrom, University of Minnesota



Planning
EDDA Strategic Communications Plan
Hannah Kuelbs, Augustana College



Dr. Willard Thompson Scholarship
President's Award ($1,000)
Laura Jollie, University of Minnesota, Twin Cities



Dr. Willard Thompson Scholarship
President's Award ($1,000)
Olivia Jeske, University of Wisconsin, Eau Claire



Dr. Willard Thompson Scholarship
Best of PRSSA ($1,000)
Lindsey Rogers, St. Cloud State University



About Minnesota PRSA
Chartered in 1949, Minnesota PRSA is the ninth largest chapter of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 112 chapters : ctt.marketwire.com/?release=999464&id=2773894&type=1& .. nationwide, including 14 Professional Interest Sections : ctt.marketwire.com/?release=999464&id=2773897&type=1& .. that focus on specific industries and practice areas. Minnesota PRSA is comprised of more than 350 professionals from agency, corporate, nonprofit, government and freelance sectors. ( http://www.mnprsa.com/ : ctt.marketwire.com/?release=999464&id=2773900&type=1& .. )



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Abra Williams
Minnesota PRSA Media Relations
abra@maccabee.com :
612.294.3129



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