2013-01-11 15:27:26 -
David Raab’s blog post titled “MindMatrix Adds Sales Support to Marketing Automation,” posted on December 4, 2012, describes how MindMatrix adds sales-marketing alignment to standard marketing automation features. MindMatrix has nearly 250 clients with about 34,000 end-users.
Referring to the platform’s ability to add sales marketing alignment to more traditional marketing automation tools, Raab notes MindMatrix does a good job with these features. Content personalization is especially sophisticated, supporting dynamic content (i.e., conditional logic) within templates; drawing personalization variables from user, partner, contact, and other tables; and providing precise control over which content attributes can be edited by a salesperson or other end-user. Personalized output formats include not just email, but also Web pages, PowerPoint, and online or printed PDFs
According to CEO Harbinder Khera, “MindMatrix first developed marketing automation tools to serve the real estate industry, but AMP is tailored to meet the needs of a broad array of industries. Every industry’s pain points were considered
in the design of this platform, in particular, manufacturing and retail service industries. We have also structured these tools to help small and home-based businesses. In short, these tools are needed everywhere, and AMP is certainly a vertical specialist
According to his blog, Customer Experience Matrix, David Raab, “is a long-time marketing technology consultant and analyst. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers
About MindMatrix
For the past 14 years, MindMatrix, Inc. has focused on sales-marketing alignment for over 34,000 sales and marketing professionals worldwide. Unique to the industry, MindMatrix offers Next-Generation Marketing Automation software on a single unified platform for Sales and Marketing. Our solutions bring about a seamless integration of the two key functions, helping our clients derive the maximum benefit from their investment in sales and marketing.
Our product offerings for sales include on-demand sales materials creation, smart lead management, lead prospecting, and more. On the marketing front, our solutions cover demand generation, brand management, quality lead generation, lead nurturing, social media automation, lead scoring, and marketing materials creation across print and digital media.
For more information, please visit the MindMatrix website at www.mindmatrix.net, or call directly at 412-381-0230.
