2014-03-05 12:42:00 - New appointment increases focus on innovative product commercialisation
Yorkshire, England – Following an award-winning year and the recent launch of its new Classic High Performance 20w50 NT oil for classic cars, specialist oil developer and producer Millers Oils has appointed Andrea Hanson as Automotive Product Manager. Hanson’s experience spans eight years in the automotive sector working for the likes of Jaguar Land Rover and Ford Retail. Her industry knowledge means she is well placed to drive the company’s upcoming product launches and build on recent business growth.
“The company has experienced exceptional success over the last couple of years, winning awards for its nanotechnology, including the MIA Business Award for Innovation,” says Nevil Hall, Joint Managing Director, Millers Oils. “We want to build on this success by continuing to
develop and launch innovative products and services that provide great benefits to our customers. Andrea’s extensive experience within the automotive industry and passion for developing our products will ensure we can continue to offer the best products at the most competitive prices.”
The company recently launched its Classic High Performance 20w50 NT, which utilizes nanotechnology in order to provide better wear protection and increased efficiency benefits for high-performance classic vehicles. The oil was launched at Race Retro along with Millers Oils’ consumer advice service, which offers classic car owners guidance on the oil requirements of their specific vehicles. With several launches of innovative products and services to come from Millers Oils during 2014, Hanson’s role will be focused on ensuring the company’s promotions, price points and product launches are at the forefront of the lubricants market.
“I have been greatly impressed by Millers Oils’ ambition and drive to provide high-performance, innovative products to its customers,” says Hanson. “I am thrilled to have been given this opportunity and look forward to being a part of the company’s continued growth of new, exciting product development and expanding the Millers Oils’ brand.”
About Millers Oils
Millers Oils was founded in 1887 by John Watson Miller, since then the company has displayed a talent for innovation and industry firsts. It was the first to offer diesel specific engine oil for cars and continues to push boundaries to earn its place as a world leader in the technology of low friction. In January 2012, Millers Oils launched nanotechnology engine oils. Tested against a competitor’s oil of the same viscosity, Nanodrive recorded 33% lower friction at operating temperatures of 110°C. Millers Oils uses the expertise gained in motorsport and performance car development to ensure it remains a leader in commercial vehicle oils, classic vehicle oils and Industrial lubricants.
Leanne Barton at Market Engineering
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