2010-08-23 23:09:10 - Daniel Gilbert, CEO of Aurora Information Technology, Inc (Aurora IT) explains why search engine optimized content Is King. Aurora IT specializes in medical website design and marketing solutions for doctors, hospitals, and medical device companies globally.

(Cold Spring, NY) The basic concept of Internet marketing is to present your ideas, product or services. And the way that doctors can leverage this is to provide content that describes your practice or services. “Content is what drives your patients to share your link with other patients, which in turn drives to your site,” says Daniel Gilbert, CEO of Aurora Information Technology, developers of medical marketing, medical website design, medical graphic design, medical logo, content management system, and patient portal solutions based in Cold Spring, New York.

Search engines like fresh content which gives your website value and ranking. Optimized content brings your website targeted and loyal visitors. It brings new patients to your website and makes them stay long

and visit it often. “That’s why well-written and relevant content is so valuable because of its SEO (search engine optimization) value,” advised Gilbert, whose firm designs websites for physicians and healthcare providers.

Internet SEO marketing can be done in many ways such as with medical articles, press releases, blogs, videos and social bookmarking. With article or press release marketing, your material builds your linking capacity and brings in lots of traffic to your site. But keep in mind, the more original and quality content you write, the better your site gets optimized. Also try not to submit the same article to multiple sites, as it may not be allowed, due to restrictions on duplicate content. The more original articles or press releases, the better chances to attract visitors and convert them to patients.

Social bookmarking is also a great SEO tactic, whereby you post your medical website on bookmarking sites, such as Digg, Reddit, StumbleUpon or del.icio.us. You can get a backlink when you bookmark a page on your site. You can list keywords in your which, in turn, help your ranking. The more social bookmarks you post, the higher your site ranks in various search engines.

Blogs are interesting because they attract prospective patients with specific topics and eye-pleasing graphics. But if you are promoting your practice or healthcare services, it can easily convert a visitor into a patient. Bookmarking a new blog post can help get your page indexed and found by search engine spiders quickly. “Search engines love blogs because they are information- and link-rich, especially if they are updated frequently,” said Gilbert. He also advised to use primary keyword in the blog domain and anchor texts, as well as primary key phrase in header tags and titles.

Video marketing is big, especially through YouTube, which is actually the second-largest search engine. It creates huge opportunities for brand impressions for physicians via videos that relates to their practice. “Always be sure to optimize your video with keywords, distribute the videos on other sharing sites, implement an effective linking strategy and encourage sharing among your patients,” advised Gilbert.

“SEO is, without a doubt, an effective tool in gaining traffic, which, in turn, increases brand or expertise awareness for your medical practice,” concluded Gilbert.