2009-07-24 15:10:03 -

BOSTON, MA -- (Marketwire) -- 07/24/09 --


When: Saturday, July 25, 2009, 5:30 to 8:00 P.M.



Where: Bank of America Pavilion, 290 Northern Ave., Boston


Who: Boston City Councilor Rob Consalvo and wife Michelle. Consalvo introduced John's Law anti-drunk driving legislation in 2002, which became national law in 2005, in memory of Ensign John Elliott, inspiration for the HERO Campaign.



Campaign supports the HERO Campaign for Designated Drivers and TEAM Coalition in partnership with Live Nation.



What: The Consalvos will help register safe and sober designated drivers at the Massachusetts kickoff of a national campaign to promote designated driving. Promotion will be held before and during the Tom Jones concert.



Summary: Boston City Councilor Rob Consalvo, who sponsored a landmark drunk driving ordinance in Boston in 2002, and later statewide in Massachusetts, will volunteer with his wife Michelle to launch a national designated driver promotion that was inspired by the John's Law legislation.



The Consalvos will volunteer at the HERO Campaign for Designated Drivers® and TEAM Coalition (Techniques for Effective Alcohol Management) booth to register designated driver HEROES and promote the "Responsibility Has Its Rewards" program, which provides participants with free soft drinks and a chance to win free concert tickets. Concert producer Live Nation and the National Highway Traffic Safety Administration are co-sponsors of the designated driver booths at concert sites throughout New England this summer.



Description: The pilot concert program is a joint partnership between the HERO Campaign and TEAM Coalition, two non-profit organizations, whose goal is to save lives by promoting the use of designated drivers nationwide. The HERO Campaign was established in 2000 in memory of Navy Ensign John Elliott, who was killed by a drunken driver two months after graduating from the United States Naval Academy, where he was named the "Outstanding HERO" in his class. TEAM Coalition promotes responsible drinking and positive fan behavior at sports and entertainment facilities nationwide.



Goal: The HERO Campaign and TEAM Coalition seek to register one million designated drivers nationwide through concert sites, sports stadiums, schools, colleges and businesses nationwide to save lives and prevent drunk driving, which claims the lives of 16,000 Americans annually, and injures more than 350,000, according to the National Highway Traffic Safety Administration.
Add to Digg : Bookmark with del.icio.us : Add to Newsvine :



For More Information Call:

William Elliott
Chairman
the HERO Campaign
(609) 332-2588
www.herocampaign.org :
william_elliott@comcast.net :

Jill Pepper
Executive Director
TEAM Coalition
(202) 669-0357
www.teamcoalition.org :
jill@teamcoalition.org :

Maurica Camp
Live Nation
(917) 421-5305
www.livenation.com :
mauricacamp@livenation.com :