2008-10-07 08:00:02 -

Manila and Tokyo, Oct 7, 2008 - (JCN Newswire) - Mobile Content Networks (MCN), the leading provider of mobile search management and search revenue solutions, today announced the launch of "SMART Music Search" in partnership with the Philippines' leading mobile operator Smart Communications, Inc. (SMART).

The new MCN-powered search service on the SMART Music Store offers subscribers real-time access to

a growing catalog of thousands of high-value ringtones and full-track music downloads from leading local content providers.

"SMART carefully evaluated a number of search solutions for our music business and we've selected the MCN MobileSearch.net platform because it provides fast, flexible vertical content connections and gives our subscribers direct and relevant results from our local content providers," said Mr. Jerome Almirante, head of SMART's value-added services group.

"SMART's selection of MCN underscores the flexibility of our platform and our ability to rapidly address diverse market requirements," said MCN CEO Marc Bookman. "We are very pleased to work with SMART to launch Music Search with a wide array of Philippine-based content providers and look forward to reaching their 32,000,000 subscribers with additional search services in the future."

Dr. Montri Verayangkura, Assistant Vice President of Business Development for MCN in Asia added, "The Philippines is one of the most active, vibrant markets for mobile content in Asia and our partnership with SMART will help to expand that market for mobile content providers and end users alike."

About Smart Communications, Inc.

Smart Communications, Inc. (SMART) is the Philippines' leading wireless services provider with 32.6 million subscribers on its GSM network as of end-May 2008. Of its total subscriber base, 20.6 million subscribers are served under the brands Smart Buddy, Smart Gold, and Smart Infinity, and another 12 million subscribers are served through its subsidiary, Pilipino Telephone Corp., under the brand Talk 'N Text. SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, Smart Load and Smart Padala. SMART also offers a 3G service, Smart 3G. Its Smart Link and Blue Ocean Wireless services provide communications to the global maritime industry. Another subsidiary, Smart Broadband, Inc., offers a wireless broadband service, Smart Bro. SMART is a wholly-owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company (PLDT).

About MCN



MCN (Mobile Content Networks) provides mobile search and revenue solutions that deliver the most direct, profitable connections between mobile users and the content and information they want to consume on their phones. With more than 30 operator and portal partners reaching nearly 300,000,000 mobile users, MCN has established itself as the leader in mobile content and commerce discovery and transactions.

MCN pioneered Real-Time Federated Search Management, and with its allwords(sm) PPC Content Promotion system has created the mobile industry's highest performing paid search programs.

MobileSearch.net, the MCN white label solution, delivers relevant, actionable results across both WAP and SMS in high value "vertical" content categories (Music, Images, Games, Video, Local, etc) in 2-3 clicks, in any language, and across any mobile network and mobile device. MobileSearch.net launches in weeks and connects directly to any local or global content source or search engine specified by MCN's partners to deliver mobile search services under their brand and business rules.

MCN partners include Yahoo! Japan Mobile, NTT DoCoMo, Nokia WidSets, Thailand's AIS, DTAC, and TrueMove, Scandinavia's Tele2, Elisa, and DNA, and numerous other operators and portals in Asia, Europe, and the U.S.

MCN's business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and technical operations in Japan, the U.S, and Europe.

For more information, please visit www.mcn-inc.com.

Contact:For more information contact: John Angelo Abelson Group for MCN +1-623-792-8239 john@abelsongroup.com or Michelle Jerrier Abelson Group for MCN +1-646-465-3078 michelle@abelsongroup.com

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