SIR PAUL McCARTNEY has opened up about the moment he decided to become a vegetarian - for a new People For The Ethical Treatment Of Animals (PETA) poster campaign.
Wearing a trilby and a T-shirt sporting the words 'Eat no...' and a picture of a cow, vegan McCartney reveals a fishing expedition made him rethink his passion for angling.
In a statement on the 'I Am A Vegetarian' poster, the former Beatle writes, "Many years ago, I was fishing, and as I was reeling in the poor fish, I realised, 'I am killing him - all for the passing pleasure it brings me.' "Something inside me clicked. I realised as I watched him fight for breath, that his life was as important to him and mine is to me."