2013-01-15 15:50:34 - New York: Maxifier, the global leader in programmatic premium optimization, today announced the appointment of Sarah Jackson in the newly-created role of Head of Professional Services and Account Management for the EMEA region.
Jackson, who brings more than seven years of experience in the digital media industry, will be responsible for leading the management of all aspects of client implementation and maintaining ongoing client relationships.
Jackson’s most recent role at AudienceScience, as the Head of Technical Account Management, saw her build and lead a highly-skilled team across Europe, providing technical and operational support to clients using the AudienceScience technology platform. Prior to this, Jackson held a senior position at Adify, helping to enable publishers, agencies and advertisers to build their own vertical ad networks. Jackson also worked at MIVA, the pioneer of PPC (Pay Per Click) in Europe.
“Sarah’s dedication, enthusiasm and sheer hard work will all play a vital role in Maxifier’s continued
success,” said Managing Director of Maxifier EMEA, Stuart Colman. “Her strong business intelligence and passion for technology will be of great worth to our clients and I look forward to having her on board.”
“I am thrilled to be part of the team at Maxifier and will use my commercial and technical acumen to help further build and maintain client relationships,” said Jackson. “Maxifier’s technology offers an easy way to boost revenue, win business and streamline processes and I am looking forward to becoming an integral part of the growth and reputation of the business.”
Maxifier is a market-leading online advertising technology provider delivering programmatic premium optimization. Offering a technology specifically developed to support premium inventory, Maxifier works with premium publishers and ad networks to empower them to unlock and maximize the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
Maxifier’s cutting-edge solution encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimizing campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier delivers benefits to both the commercial and ad operations teams. With offices in the US, UK, Japan and Russia, Maxifier optimizes more than 3 billion impressions each month for leading publishers and media companies including Forbes, The Guardian, Bauer Media and A.H. Belo Corp.
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